Web Analyst - Manager

Job Title: Web Analyst - Manager
Contract Type: Permanent
Location: Greater Manchester
Salary: £35000 - £55000 per annum + benefits
Reference: 12236_1568904330
Contact Name: Susannah Tavartkiladze
Contact Email:
Job Published: September 19, 2019 15:45

Job Description

Job Spec:

Job Title: Web Analyst
Level: Manager
Business: B2B & B2C Fast Paced Environment , online leisure & sports entertainment business, 70+ staff
Location: Greater Manchester
Base Salary: £35k - £55k
Benefits: 25 days holidays, free parking
Type of role: Permanent

Focus of the role: Working in a data driven & commercially astute team. Web analytics (GTM+MTA) - full accountability for the website tag manager architecture & implementation, customer value propensity modelling, responsibility for producing all the marketing performance dashboards (Statsbot/Tableau). No coding required for this role. (There is a team of developers inhouse doing the resurfacing). This is a real opportunity to deal with attribution/google analytics/G360.

Job Description includes but not limited to:
Be responsible for the in-house data driven attribution reporting to increase media performance
*Work across-divisions to provide expertise on tagging and analytics performance across marketing, platform and product
*Be an analytics 'thought leader' and remain up to date with latest tools and best practices in tag management, analytics, attribution and data visualisation tools
*Monitor analytics governance/compliance across the business to improve the integrity of source data
*Assisting in the building of a measurement culture and contribution to analytics documentation to provide a reference repository for the business
Skills & Background:
*Proven experience of website tagging architecture & implementation preferably GTM/Google Analytics
*Experience of MTA/MMM (econometrics) attribution e.g. Google Analytics/G360, VisualIQ or Neustar
*Experience building data visualisation dashboards e.g. Tableau, Statsbot or similar
*Solid experience of digital marketing platforms eg. Google Marketing Platform, Facebook
*Knowledge of web-based applications (HTML, DOM, JavaScript)
*Experience with SQL specifically within BigData and/or MSSQL
*Working knowledge of a server-side language (Java/Python) preferable
*Proven experience working in Agency in an Ecomm Centric/Marketing Analytics role working on multiple brands is preferable

If you think you can fulfil the role requirements and have what it takes to be part of a cutting-edge team, focused on delivering innovative solutions, then please apply through the link or you can contact Susannah at
Adam Recruitment on 0161 359 3789 or
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