Job Description

Web Analyst

Are you an experienced Web Analyst keen to join keen to join a highly recognised consumer focused financial services brand? Read on!

ABOUT THE ROLE:

You will be able to get stuck in from day one and take care of the below;

Creation of online reporting and insight
Specification of any necessary web dev changes to improve insight
Measuring and improving online customer ID'ing levels
Exporting and sending of online data for use in offline analysis & modelling
Sharing of online analytics knowledge & best practice with other web analysts across the group
Assisting with the sourcing of tools and technology partners
Assisting in the implementing the next-best-action road-map
Managing next-best-action inputs, tests, data refreshes, circulation of results
Manage the creation of online MI & Reporting for marketing campaigns ensuring timeliness
Ensure standardisation and automation of processes as far as possible to make the best use of time
Present ideas to colleagues across the business
Ensure progress updates, results and performance analysis shared with key stakeholders
Managing multiple complex projects concurrently, tracking progress and success

MUST HAVES

Highly competent using Web analytics
Fluent user of Adobe Analytics (or equivalent)
Familiarity with tag management solutions like Adobe's DTM & Google's GTM
Familiarity with session recording using tools like SessionCam (or equivalent)
Experience in A/B testing and personalisation using tools like Adobe Target (or equivalent)
Experience with decisioning technology desirable
A good understanding of digital and direct marketing, particularly the use of data for marketing
Very good excel skills
Coding experience desirable (e.g. javascript, SQL)
Excellent communication, presentation and organisational skills
Excellent Track record in delivering change and completing projects
Good understand of implementing tracking URL's, delivering cookies to web pages from email
Experience working to tight time-lines in a project environment, able to prioritise
Experience working across complex businesses and managing different stakeholders

Location: Kent, England

Day Rate: £300-350 LTD

Duration: 3 Months initially

Web Analyst