Job Description
Web Analyst
Are you an experienced Web Analyst keen to join keen to join a highly recognised consumer focused financial services brand? Read on!
ABOUT THE ROLE:
You will be able to get stuck in from day one and take care of the below;
- Creation of online reporting and insight
- Specification of any necessary web dev changes to improve insight
- Measuring and improving online customer ID'ing levels
- Exporting and sending of online data for use in offline analysis & modelling
- Sharing of online analytics knowledge & best practice with other web analysts across the group
- Assisting with the sourcing of tools and technology partners
- Assisting in the implementing the next-best-action road-map
- Managing next-best-action inputs, tests, data refreshes, circulation of results
- Manage the creation of online MI & Reporting for marketing campaigns ensuring timeliness
- Ensure standardisation and automation of processes as far as possible to make the best use of time
- Present ideas to colleagues across the business
- Ensure progress updates, results and performance analysis shared with key stakeholders
- Managing multiple complex projects concurrently, tracking progress and success
MUST HAVES
- Highly competent using Web analytics
- Fluent user of Adobe Analytics (or equivalent)
- Familiarity with tag management solutions like Adobe's DTM & Google's GTM
- Familiarity with session recording using tools like SessionCam (or equivalent)
- Experience in A/B testing and personalisation using tools like Adobe Target (or equivalent)
- Experience with decisioning technology desirable
- A good understanding of digital and direct marketing, particularly the use of data for marketing
- Very good excel skills
- Coding experience desirable (e.g. javascript, SQL)
- Excellent communication, presentation and organisational skills
- Excellent Track record in delivering change and completing projects
- Good understand of implementing tracking URL's, delivering cookies to web pages from email
- Experience working to tight time-lines in a project environment, able to prioritise
- Experience working across complex businesses and managing different stakeholders
Location: Kent, England
Day Rate: £300-350 LTD
Duration: 3 Months initially
