Southbank Centre is a place that stimulates, inspires, educates and amazes with a dynamic year-round artistic programme and an inclusive ethos. The UK’s largest arts centre and one of the UK’s top 10 visitor destinations, Southbank Centre presents a broad programme covering classical and contemporary music, art, performance, dance, literature, festivals and talks. It reaches 6.25 million people a year, and presents over 5,000 events featuring world-class artists from across the globe. Southbank Centre sits in London’s most vibrant cultural quarter on the southern bank of the Thames.
The site is home to the much loved Royal Festival Hall, Queen Elizabeth Hall, Purcell Room, Hayward Gallery, National Poetry Library, and Arts Council Collection of visual art, as well as all the indoor and outdoor performance, cafe and retail spaces in between.
We're looking for a Social Media Producer to join our Digital team, you’ll be a specialist in Instagram but also a confident producer for Facebook and Twitter. Your focus will be on developing original content for Southbank Centre’s brand and sub brand social media accounts. This role is responsible for production from concept to execution and evaluation.
The ideal candidate is highly creative with a great eye for aesthetics. You’re someone that prioritises attention to detail and thrives in a multi-tasking and fast-paced environment, and must have a demonstrated ability to create daily editorial content across various platforms.
You’ll have solid experience managing successful social media channels and campaigns for a public-facing brand and experience capturing content in the field across video and photography in particular. With strong communication skills and a talent for inspiring stakeholders, you’ll also have the ability to devise and deliver content plans that stand out from the crowd and generate audience reach and engagement.
This is a particularly exciting time to join our Marketing and Communications team. Following two years of refurbishment, Southbank Centre’s iconic 1960s buildings: Queen Elizabeth Hall, Purcell Room and Hayward Gallery reopened in early 2018 with an exciting and innovative year-round programme across visual arts, classical music, gigs, literature, dance and performance.
We present work for everyone and we welcome applications from everyone. We particularly welcome applications from people from a BAME background or those who are Deaf or disabled as they are currently under-represented in our workforce. If you wish to discuss reasonable adjustments for this role please indicate this on your application form and we will be in touch with you.
By attracting people to work for us from a broad range of backgrounds with diverse attitudes, opinions and beliefs we can continue to look at the world with fresh eyes and find new ways of doing things. We offer a stimulating and professional environment in which to work - and the pace and scale can be breathtaking. This is a remarkable place to work and our people require the ability to work in The Southbank Centre Way - to think, act and learn with speed and agility.
Please note that this role would not meet UK Visas and Immigration’s requirements for a Tier 2 (General) visa. As such Southbank Centre will not be able to sponsor a visa for this role. Any applicant who does not currently have the right to work in the UK would be required to obtain the right to work in the UK independently of Southbank Centre before they could take up an offer of employment.
Contract term: Full time, fixed term contract (12 months)
Closing date for applications: 23:45, 2 August 2018
We reserve the right to close the advert early if enough applications are received.
Southbank Centre is a world-famous, multi-venue arts centre in London, with a dynamic year-round artistic programme and an inclusive ethos. The UK’s largest arts centre, Southbank Centre was founded with the Festival of Britain in 1951. It’s a place where people experience world-class art, music and culture that stimulates, inspires, educates and amazes. Our festival programme encompasses classical and contemporary music, art, theatre literature, dance and debate. It reaches 6.25 million people a year, and encompasses over 5,000 events featuring world-class artists from across the globe. Southbank Centre sits in London’s most vibrant cultural quarter (and Europe’s largest arts campus) on the southern bank of the Thames.
The site is home to the much loved Royal Festival Hall, Queen Elizabeth Hall, Purcell Room, Hayward Gallery, National Poetry Library, and Arts Council Collection of visual art, as well as all the indoor and outdoor performance, cafe and retail spaces in between. The Royal Festival Hall is a 2,900 seat venue and is home to 4 resident orchestras. It hosts contemporary music events as well as dance, performance and talks. The Hayward Gallery is one of the world’s leading contemporary art galleries and has played a crucial role in presenting work by some of the world’s most significant artists. Southbank Centre is proud to be the UK’s only permanent festival site.
Our festivals are based on a range of themes and subjects and celebrate the diverse experiences of people and cultures. We present as many free activities as possible alongside our ticketed events, and provide a unique educational offer to thousands of schools, young people and adults to immerse themselves in imaginative creative learning programmes all year round.
- Culturally active - We believe in the power of art, ideas and creativity to inspire, educate and effect change. We’re not afraid to look at the world with fresh eyes, give people a voice and find new ways of doing things.
- Creatively challenging - We bring rigour and passion to our quest for outstanding artists, ideas and experiences.
- Playful - We believe in being bold, unexpected and fun.
- Entrepreneurial - We believe that commercial entrepreneurship can live happily beside the demanding requirements of art making to the profit of both.
- Celebratory - We celebrate humanity in a way that is both delightful and profound through harnessing the power of learning and a sense of shared congregation.
Develop creative content including photography and video for Southbank Centre’s brand and sub brand social media accounts across Facebook, and Twitter and with a specialism in Instagram.
Working closely with stakeholders internally and externally, this role is responsible for creative content from concept to execution and evaluation to help tell our stories online.
Identify and build relationships with influencers in order to grow our content distribution routes and ensure we reach the widest possible audience.
Understand the key narratives for our artistic programme and proactively develop ways to bring the stories to life via our social media channels.
Capture, edit, and produce compelling photography and video content that stands out from the crowd for Southbank Centre’s brand and sub-brand social media accounts across Facebook, and Twitter and with a specialism in Instagram.
Manage the entire creative production process, including ideation and creation of visual assets, distribution, and analysis.
Be Southbank Centre’s Instagram platform guardian, devising and implementing both campaign and long term strategy to support our artistic programme and guiding stakeholders in terms of best practice.
Control the aesthetic across content assets ensuring deliverables meet high standards of quality and adhere to Southbank Centre’s house style.
Analyse stats regularly to inform creative decision-making for individual creative, campaigns and long-term strategy.
Monitor and respond to audience social media comments and posts on a daily basis to help establish more two-way conversations and deeper engagement.
Coordinate live content updates during our festivals and key events working closely with other departments.
Identify and build relationships with key influencers inside and outside Southbank Centre to ensure our content reaches the widest possible audience.
Work to drive income generation through activities including marketing events, retail, fundraising and memberships.
Working with the Social Media Manager, set content and social media KPIs and provide regular reports for stakeholders across the organisation, drawing key insights to inform future activity.
Keep up to date with digital content marketing and social media trends and innovations, actively seeking out knowledge sharing opportunities, feeding insights back to the team and advising on inspiration for new approaches.
We are looking for someone who has:
Substantial experience of managing successful social media channels, in particular Instagram, for a public-facing brand with a proven track record of driving customer engagement.
Demonstrable experience capturing, editing, and producing photography and video for social media arts and culture audiences and a visual portfolio of published work.
Proven ability to devise and deliver social media content plans that stand out from the crowd and generate audience reach and engagement, ideally gained within the cultural, creative or visitor attraction sectors.
Experience of producing and managing content calendars and schedules.
Experience of identifying influencers and implementing digital content distribution plans to increase audience reach.
Experience of producing reports using analytics platforms such as Google Analytics, Twitter Analytics, Facebook Insights and others.
Excellent attention to detail and experience in working with house style and brand guidelines.
Excellent communication skills and proven ability in building and maintaining relationships and working well with stakeholders at all levels.
Desirable skills and experience
Excellent copywriting skills with a flair for producing memorable and engaging copy.
A strong understanding of the digital and social media landscape, and a passion for all things social.
Interest in arts and culture with a good understanding of arts audiences.
The Southbank Centre Way
The Southbank Centre Way is a framework that sets out how we want our people to work together, enjoying what we do. It describes the qualities that drive our ability to inspire, provoke and transform lives and illustrates behaviours that make Southbank Centre a warm and welcoming destination in which to work, perform or visit. The language that forms the Southbank Centre Way comes from the people who work here. We have captured their words to help everyone we work with understand us. We believe it is vital for our staff to display these qualities and behaviours for us to be the world class organisation we aspire to be and we will be looking for these attributes as part of our selection process for this role.
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