Exclusive to Blue Skies: This well-established business selling home and garden products through UK, Europe and USA are currently seeking a Trade Marketing Manager. With strong investment and huge growth potential, this is an exciting time to join the business.
The Role: This is a fantastic opportunity for a Trade Marketing Manager with experience of working in Retail/FMCG/ Consumer Durables and who is looking for a new challenge that will allow autonomy and development. Supporting the wider team, you will be responsible for working closely with your retail customers and working cross-functionally with category, NPD, sales etc. to develop and deliver a first- class trade marketing strategy and to develop brand awareness with consumers through integrated marketing activity.
- Continually review customer research, competitor data and market research to ensure that all trade marketing activity is relevant to support the needs of the customer and product ranges
- Manage all in-store tactical marketing activities; POS, merchandise, promotional materials, display, photography, digital
- Customer-facing along with sales teams to ensure that the trade marketing tool-kit is fit for purpose
- Manage agency relationships; digital, creative, PR, research, print and ensure that all projects are delivered on time and to budget
The Candidate: You must be a confident, personable individual who can build relationships quickly and show gravitas. Having worked in a similar role previously, you must be able to demonstrate an understanding of how to build a consumer brand through trade marketing activity. You must be both creative and analytical with the ability to be strategic and operational in your role. A strong commercial focus is essential along with excellent negotiation and influencing skills. You will have worked in a similar role within Retail, FMCG, Consumer Durables.
As well as the salary of circa £40,000 the benefits which accompany the role are as follows; 26 days holiday + BH, bonus, pension, and excellent development opportunity
This Trade Marketing Manager role is commutable from Stourbridge, West Bromwich, Halesowen, Kidderminster, Stourbridge, Wolverhampton
This Trade Marketing Manager would also suit a Retail Marketing Manager or Customer Marketing Manager or Channel Marketing Manager
Trade Marketing Manager, Halesowen, circa £40,000