Subscription Marketing Manager

Job Title: Subscription Marketing Manager
Contract Type: Permanent
Location: London
Salary: £33000 - £45000 per annum
Reference: 1037518_1603709918
Contact Name: Charlotte Reilly
Contact Email:
Job Published: October 26, 2020 10:58

Job Description

PLEASE NOTE: for this position, you will be required to complete 5 video questions as part of the application process.

Working for a leading publication across the pensions and investments industry, you will be responsible for growing the subscription means of the business and having a strong understanding of the full marketing mix in order to market the organisation most effectively.

The Job:

  • Implement campaign strategy using the full marketing mix
  • Work closely with the editorial and commercial team to set the strategy, and deliver multi-channel offline and online media campaigns that increase volume and generate revenue
  • Research business development and other growth opportunities
  • Develop relevant partnership initiatives with Associations, trade events etc. globally
  • Coordinate between the Director of Sales and international sales agents, managing targets and ensuring these are reached
  • Analyse results from campaigns to refine strategy and ROI
  • Initiate 'test and learn' strategies to improve effectiveness of marketing assets
  • Work closely with sales and editorial colleagues to drive sales
  • Occasionally assist with marketing initiatives for conferences, breakfasts, webinars, editorial surveys etc on behalf of the company

Skills & Experience:

  • Proven track record of managing subscription led marketing campaigns
  • Solid understanding of digital marketing channels and strategies across paid, social and SEO
  • Ideally previous experience within the financial services space
  • Strong project management experience and the ability to analyse campaigns
  • Excellent communication and copywriting skills
  • Proactive with a keen eye for detail