Sponsorship Marketing Manager
£25,000 - £30,000
Near Chester
This is a great opportunity for a marketing professional with sponsorship experience to join a growing marketing team based near Chester. You’ll be working for a leading events venue and managing and developing their sponsorship programme.
Responsibilities include:
- Understanding the objectives for the respective partnerships, ensuring all activity aligns and helps to drive positive performance
- Accountability for compilation and writing of internal and external marketing and creative briefs, including stakeholder alignment, objective setting and defining ROI metrics
- Working with stakeholders to identify new ways to integrate and use sponsorships as a catalyst for storytelling
- Input into customer segmentation, branding and campaign proposition
- Identifying and developing sponsor marketing / promotional opportunities through research, creative thinking and industry-standard campaigns
- Coordinating marketing campaign plans against the roadmap with partners and sponsors, ensuring that both internal and external stakeholders are aligned
- Continuously strengthen day-to-day relationships through exceptional service, and impeccable delivery
- Ensuring brand stewardship and maintaining reputation of the sponsor through brand knowledge
- Balance creative flair with strategy – ensure that campaigns are engaging for customers but well managed and optimised to key business and partner objectives within their sponsorship strategy
- Ensure the team's activity is delivered within budget and continuously looks for efficiencies
- Understand and develop the measurements of success e.g. ensure all sponsorships are maximised to their full potential, achieving commercial and brand KPI’s
- Create, with stakeholders areas to develop and leverage across the customer journey including customer loyalty/reward programmes
- Work with internal communications and internal stakeholders to ensure our own people are excited about sponsorship opportunities and understand the importance of sponsorship in our overall brand strategy
- Support in reporting back to the business on monthly basis against defined KPI’s
- Completing partnership debriefs which lead to strong renewal conversations
- Develop & share best practice amongst the team
Skills:
- You will be a confident, tenacious relationship builder and problem solver taking responsibility for extensive sponsor projects
- You will need to demonstrate brand passion, business acumen, commercial awareness, with the ability to build excellent stakeholder relationships
- Excellent communication, negotiation and influencing skills
- 3+ years’ experience working across all marketing disciplines as well as extensive and passion for sponsorship and live events
- Entrepreneurial attitude, proactive and tenacity to always look for better ways
- Demonstrate strategic ability and commercial thinking, balanced with a can-do, roll your sleeves up attitude
- Insight driven, making decisions rooted in customer benefit, strategic fit and commercial understanding
- Great team work
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
