Sponsorship Marketing Manager

Job Title: Sponsorship Marketing Manager
Contract Type: Permanent
Location: Chester
Salary: £25k - 30k per year
Reference: 44337
Contact Name: Guy Walker
Contact Email:
Job Published: January 07, 2020 18:00

Job Description

Sponsorship Marketing Manager

£25,000 - £30,000

Near Chester

This is a great opportunity for a marketing professional with sponsorship experience to join a growing marketing team based near Chester. You’ll be working for a leading events venue and managing and developing their sponsorship programme.

Responsibilities include:

  • Understanding the objectives for the respective partnerships, ensuring all activity aligns and helps to drive positive performance
  • Accountability for compilation and writing of internal and external marketing and creative briefs, including stakeholder alignment, objective setting and defining ROI metrics
  • Working with stakeholders to identify new ways to integrate and use sponsorships as a catalyst for storytelling
  • Input into customer segmentation, branding and campaign proposition
  • Identifying and developing sponsor marketing / promotional opportunities through research, creative thinking and industry-standard campaigns
  • Coordinating marketing campaign plans against the roadmap with partners and sponsors, ensuring that both internal and external stakeholders are aligned
  • Continuously strengthen day-to-day relationships through exceptional service, and impeccable delivery
  • Ensuring brand stewardship and maintaining reputation of the sponsor through brand knowledge
  • Balance creative flair with strategy – ensure that campaigns are engaging for customers but well managed and optimised to key business and partner objectives within their sponsorship strategy
  • Ensure the team's activity is delivered within budget and continuously looks for efficiencies
  • Understand and develop the measurements of success e.g. ensure all sponsorships are maximised to their full potential, achieving commercial and brand KPI’s
  • Create, with stakeholders areas to develop and leverage across the customer journey including customer loyalty/reward programmes
  • Work with internal communications and internal stakeholders to ensure our own people are excited about sponsorship opportunities and understand the importance of sponsorship in our overall brand strategy
  • Support in reporting back to the business on monthly basis against defined KPI’s
  • Completing partnership debriefs which lead to strong renewal conversations
  • Develop & share best practice amongst the team


  • You will be a confident, tenacious relationship builder and problem solver taking responsibility for extensive sponsor projects
  • You will need to demonstrate brand passion, business acumen, commercial awareness, with the ability to build excellent stakeholder relationships
  • Excellent communication, negotiation and influencing skills
  • 3+ years’ experience working across all marketing disciplines as well as extensive and passion for sponsorship and live events
  • Entrepreneurial attitude, proactive and tenacity to always look for better ways
  • Demonstrate strategic ability and commercial thinking, balanced with a can-do, roll your sleeves up attitude
  • Insight driven, making decisions rooted in customer benefit, strategic fit and commercial understanding
  • Great team work

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