Social Media and Content Manager

Social Media and Content Manager

Retail

North West

45K

I am working with a large retailer in the search for a Social Media and Content Manager. This individual will be the leader of all social content, and will be the voice of the brand.

Job purpose

• Create and execute compelling, relevant and attractive content across all platforms
• Improve the brands presence on social media to engage new audiences
• Listen and responding to relevant comments
• Provide timely and accurate feedback to drive brand awareness and sales

Key responsibilities

• Develop and implement a social media strategy, including tone of voice and visual identity as well as identifying key KPI’s to increase reach, engagement and sales
• Co-ordinate, build and implement the brand content calendar all social platforms,

blogs and other channels – in line with overall trading and customer plans

• Manage and execute all day to day activity generating, editing and publishing

sharable, relevant and engaging content across all platforms tailoring and adapting

messaging to drive maximum exposure

• Develop and implement an influencer programme to support brand messaging,

driving awareness and engagement across both new and engaged audiences

• Communicate with followers, respond to queries in a timely manner and monitor

customer reviews, providing necessary updates and escalations

• Monitor, track and report performance across all social media platforms
• Identify and implement new platforms to grow the brands social reach and relevance

for customers

• Work with trading teams to form strong relationships with suppliers to capitalise on

content, creating and providing expertise and recommendations to increase revenue

• Develop local and regional store marketing initiatives
• Work with PR team to drive key messages to external partners, newspapers etc to drive the maximum brand exposure
• Budget for social media channels and content creation

Key attributes

• Enthusiastic team player
• Passionate about social media and content, whilst balancing strong analytical understanding and creativity
• Excellent knowledge of all social channels and understands and can implement best practices
• Understanding of paid social advertising
• A self-starter not afraid to challenge, and can work pragmatically with

cross-functional across the whole organisation

• Embraces and supports change, adapting quickly and used to juggling multiple

projects simultaneously

• Experienced and comfortable working with senior stakeholders
• Experience of working across social media platforms and content creation ideally

from a retailer/FMCG brand or agency

Please get in touch with Eilidh Sproul for more details regarding this position.

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