Key Responsibilities:
- Work closely with PR team to provide data-led recommendations and look for opportunities to strategically acquire links safely to desired landing pages.
- Take full ownership of the existing link profile and evaluate links that were previously acquired to ensure they work efficiently
- Create campaigns that focus on using creative content and briefing any requirements to wider marketing team.
- Make recommendations to the wider business about how to better evaluate influencers as potential campaign partners
- Work closely with the content optimisation manager to generate ideas for sharable/linkable content
As SEO Manager you must have:
- Expertise of acquiring external links and the ability to manage risk around areas nofollow, link penalties, and sponsored content
- Strong presentation skills both to internal senior colleagues and external stakeholders
- Proven experience in SEO in a fashion or retail business
- Strong presentation skills both to internal senior colleagues and external stakeholders
