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Senior Web Analyst

Job Title: Senior Web Analyst
Contract Type: Contract/ Freelance
Location: Kent
Industry:
Salary: £200 - £250 per day
Reference: 1632147_1568726449
Contact Name: Carolina Malko
Contact Email: carolina.malko@emr.co.uk
Job Published: September 17, 2019 14:20

Job Description

Senior Web Analyst

Are an experienced Senior Web Analyst keen to join keen to join on a highly recognised consumer focused financial services brand? Read on!

ABOUT THE ROLE:

You will be able to get stuck in from day one and take care of the below;

  • Creation of online reporting and insight
  • Specification of any necessary web dev changes to improve insight
  • Measuring and improving online customer ID'ing levels
  • Exporting and sending of online data for use in offline analysis & modelling
  • Sharing of online analytics knowledge & best practice with other web analysts across the group
  • Assisting with the sourcing of tools and technology partners
  • Assisting in the implementing the next-best-action road-map
  • Managing next-best-action inputs, tests, data refreshes, circulation of results
  • Manage the creation of online MI & Reporting for marketing campaigns ensuring timeliness
  • Ensure standardisation and automation of processes as far as possible to make the best use of time
  • Present ideas to colleagues across the business
  • Ensure progress updates, results and performance analysis shared with key stakeholders
  • Managing multiple complex projects concurrently, tracking progress and success

MUST HAVES

  • Highly competent using Web analytics
  • Fluent user of Adobe Analytics (or equivalent)
  • Familiarity with tag management solutions like Adobe's DTM & Google's GTM
  • Familiarity with session recording using tools like SessionCam (or equivalent)
  • Experience in A/B testing and personalisation using tools like Adobe Target (or equivalent)
  • Experience with decisioning technology desirable
  • A good understanding of digital and direct marketing, particularly the use of data for marketing
  • Very good excel skills
  • Coding experience desirable (e.g. javascript, SQL)
  • Excellent communication, presentation and organisational skills
  • Excellent Track record in delivering change and completing projects
  • Good understand of implementing tracking URL's, delivering cookies to web pages from email
  • Experience working to tight time-lines in a project environment, able to prioritise
  • Experience working across complex businesses and managing different stakeholders

Location: Kent, England