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Senior SEO Executive

Job Title: Senior SEO Executive
Contract Type: Permanent
Location: Manchester City Centre
Industry:
Salary: Up to £28,000
Reference: emh280220c
Contact Name: Mathew Hopkins
Contact Email: info@thecandidate.co.uk
Job Published: March 02, 2020 12:08

Job Description

Senior SEO Executive – Fashion – Manchester City Centre – up to £28,000

Is SEO your niche? Great position for a passionate and experienced candidate based in Manchester looking to join a Digital Marketing Department and drive the Search Engine Optimisation strategy forwards. The ideal candidate would have a keen interest in fashion and be an individual boasting 2-3+ years’ experience already in an SEO role.

Roles and Responsibilities of the Senior SEO Executive:

Optimisation & Reporting:

  • Managing workload, as well as the workload of junior members of the team.
  • Perform regular keyword research in-line with customer trends and seasonality to identify new areas for growth.
  • Day-to-day optimisation of categories, sub-categories and campaigns in line with seasonality and key customer trends.
  • Analyse competitors & the market to identify opportunities for outreach/link-building.
  • Improve rankings and visibility for core target keywords.
  • Grow Organic traffic & revenue in line with forecasts & business objectives.
  • Communication to team and wider management on weekly/monthly results to show the impact of work.
  • Conduct regular technical audits on-site to proactively identify areas of improvement.
  • Work with key stakeholders across the Marketing team and wider business to develop and implement regular Content Marketing and Outreach campaigns to drive brand/non-brand visibility.

Strategy:

  • Identify areas of improvement in team process/research/documentation.
  • Working closely with the SEO Manager/Asst. SEO Manager and the rest of the SEO team to refine and develop the overall SEO strategy in line with best practice.
  • Work closely with the PPC team to share data/carry out tests to drive cost efficiencies.
  • Keep up to date with all new SEO developments, educate stakeholders and drive early adoption.

Qualifications, Skills & Experience of the Senior SEO Executive:

  • Excellent analytical skills, with an ability to generate key insights and reports.
  • Knowledge of carrying out Search Engine Optimisation on an international scale.
  • Ability to think strategically and creatively, with strong communication and time management skills.
  • Experience with using a variety of Search Engine Optimisation tools & platforms such as DeepCrawl, Screaming Frog, SEMrush, Sistrix & AHREFS.
  • Experience with Google suites such as Google Search Console, Google Analytics, Google Data Studio etc.
  • Strong knowledge/experience of working with HTML.
  • Strong Excel skills and experience of working with all common Microsoft packages.
  • Experience in dealing with multiple stakeholders.

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