This highly successful Ad Tech company was launched 17 years ago by two Cambridge graduates, who, armed with degrees in mathematics and computing linguistics, quickly realised that their knowledge of probalistic algorithms could be used in the buying and selling of digital advertising, by providing advanced key-word assessment and info. Their work now underpins all major search engines, and allowed for the launch of the company as a business.
It is still a privately-owned company that continues to deploy machine learning to unlock the value from data. As a keyword data provider the business provides audience and keyword targeting and analytics solutions in open and private programmatic environments. It builds connections for brands, publishers, buy-side and supply-side partners using our page crawling algorithm. Their core technology and product suite offers a fully customisable, transparent and scalable solution, giving clients simple, integrated control over brand safe targeting. .
The newly appointed Director of Brand and Creative has defined what they do into one strap line ‘finding and owning the perfect moment’
In this last year the company has rapidly grown, both in London and globally, now employing 110 people with offices in New York, Chicago, San Fran, Singapore and Sydney. The company has already hit annual growth and revenue targets for the year (financial year = calendar) and is keen to hire additional expertise across marketing and engineering specifically.
This is a new role to join the product marketing team. The team is projected to grow to four in total, of which this is the first hire.
This individual will own the go –to –market strategy for Brand Safety. The business is well-known for its premium protection offering, and they are about to launch their latest brand safety suite of products, Brand Safety 2.0, due out in Q4. This individual will gather market and competitive intelligence, to help shape and forge the packages offered to their different customers.
There is travel involved, to support the other regions, it amounts to c. 25% of your time, predominantly to the US, for a working week at a time, so flying in on a Monday, flying home on a Friday.