Senior Performance Marketing Manager

Job Title: Senior Performance Marketing Manager
Contract Type: Permanent
Location: City of London, London
Salary: £60000 - £62000 per annum
Reference: 1632621_1579886263
Contact Name: Lewis Chaplin
Contact Email:
Job Published: January 24, 2020 17:17

Job Description

Based in the heart of Fitzrovia this digital design company is looking for a new Senior Performance Marketing Manager to build and develop their digital performance function.

With a strong belief that data and performance should be at the heart of decision-making process and that they should be using innovative strategises to drive growth and further engagement through their performance channels, this role offers a unique opportunity for a multi-channel performance marketing expert to come in and lead the development of the performance marketing strategy.

This business offers a bespoke service to an extremely loyal client base. With over 80,000 clients engaged with this year, they are very successful within the market.

The Role:

60% Acquisition Strategy

  • Develop and managing innovative, forward-thinking acquisition strategy, overseeing the PPC, Google Shopping, SEO, Paid Social, Display and Affiliate initiatives
  • Manage entire paid media budget, ensuring money is allocated and CPA and ROAS is aligned to business KPIs
  • Drive continuous improvement through meaningful testing and evaluations across all channels to learn and optimise activity

20% Agency Management

  • Work closely with agencies to ensure they maximise against interactions and spend, and they deliver against agreed KPIs

20% Line Management

  • Lead and Mentor PPC specialist and develop team members to increase skill level