Senior Marketing Manager - Trade Association - B2B

Job Title: Senior Marketing Manager - Trade Association - B2B
Contract Type: Permanent
Location: London
Salary: £35000 - £36000 per annum + great benefits
Reference: 15628454
Job Published: February 08, 2018 00:00

Job Description

As Senior Marketing Manager you'll lead the marketing planning and delivery of two headline, 'flagship' corporate events.

This is a superb opportunity for a Marketing Manager who's experienced in producing highly effective targeted campaigns for b2b conferences/seminars to join a high-profile association. Based in central London.

The Company:

My client, the UK's leading business association, who are thought very much as the the UK's business voice as they represent all industries from FTSE 100 to SME.

The Role:

The Senior Events Marketing Manager will be tasked with leading and creating engaging marketing campaigns to target CEO's, industry figureheads for their headline events in particular; an annual conference, awards ceremony and annual dinner.

Reporting to the Head of Marketing & Design and working with a variety of stakeholders including the events operations team you'll be responsible for leading the event marketing for key commercial events, developing and owning the appropriate marketing plans. You'll also play a leading role in shaping broader events marketing strategy (eg systems, channels, partnerships, best practise, new marketing techniques) to develop the very best experience for their customers.

About You:

I'm looking for an experienced b2b event marketer, someone who has strong experience (3+ years) of managing targeted marketing for a variety of events including larger conferences. You will be up to speed with that lest marketing trends and ideas. You'll be adept at planning and delivery campaigns across channels - CRM, email, web and social. This means you'll be comfortable with email marketing; HTML and data management side. You'll possess strong copywriting and be able to communicate to a variety of stakeholders.

If you have an interest in current affairs, including business and politics and enjoy marketing to key decision makers and c-suite then this role is for you! Click "Apply" now, they are keen to start interviewing asap.



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