Job Description
Senior Marketing Manager - Feeds
(1 year fixed term contract)
£75,000 per annum
My client, a leading global business in the B2B data, intelligence and information services space, is currently recruiting for a Senior Marketing Manager, to work within their feeds/content part of the business.
This is a newly created role, as part of a major investment in marketing to leverage further growth.
Role purpose:
This role is responsible for executing the Feeds marketing plan to deliver against objectives within the enterprise business for all real time and non real time content. This is a highly collaborative environment, involving close work across product brand, sales and central marketing.
-Implementing and measuring all feeds marketing activities to support enterprise and business objectives.
-Coordinating all marketing activities within a virtual global team.
-Managing and analysing customer and market data, providing insight back to the business.
-Ensuring marketing positioning, proposition and user messaging is compelling, supported by evidence and scaled through all internal and external marketing activities.
-Ensuring all marketing program deliverables show value and ROI, and meet customer requirements, in terms of quality standards.
-Contributes to creation and consistent tone of voice, messaging and positioning for the overall enterprise capabilities.
The successful person:
-Will have proven experience in running successful, multi-channel B2B marketing campaigns.
-Sound knowledge of and experience in marketing to a global financial services audience including the content consumed by financial institutions via real-time and non-real-time feeds.
-Professional marketing qualification or marketing related college degree.
-Ambitious to achieve results in a genuine growth area for the business.
-Steady track record in B2B marketing, ideally from within a data-driven business.
