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Senior Marketing Manager

Job Title: Senior Marketing Manager
Contract Type: Permanent
Location: London
Industry:
Salary: £50000 - £54000 per annum
Reference: 15627655
Job Published: January 24, 2018 00:00

Job Description

Senior Marketing Manager Responsibilities

  • Develop strategic, targeted marketing plans for branded products to achieve budgeted enquiry and sales targets.
  • Manage marketing staff to implement marketing plans for the product range, for all distribution channels to agreed timescales and budget
  • To develop and implement activity across the marketing mix including:
    • Direct Mail and database marketing
    • Inserts/door drops
    • Renewal/policy documents
    • Advertising - national / local press
    • Tv and radio
    • Leaflets
    • Digital
  • To manage the activity in association with the marketing team, ensuring all campaigns are implemented on time and within the agreed budget.
  • Work with product provider to ensure that they are informed of all forthcoming marketing activities in agreed timeframes, and provide call forecasts on ongoing basis
  • Analyse results of all marketing campaigns & trials, identifying strengths and weaknesses, recommending developments and improvements as necessary to closely tailor the marketing mix to the segment.
  • To brief the production of marketing material working closely with our product providers and within the plain guidelines.
  • To re-engineer processes to improve cost efficiency, follow approval processes and meet legal requirements.
  • To liaise with external agencies and suppliers to develop promotional campaigns both locally and nationally tailored to our customers' needs.