Major Fin-Tech Brand, London, up to £80K + Bonus & Benefit's
NB: Please note, this is a global role that requires someone with previous global marketing experience, preferably within the strategic space. You can either come from an agency as a strategist or planner, or client side where you are in a similar role.
Now, I'll start with the role. It's all about creating a global playbook of marketing strategies for the variety of products and offerings this brand has to offer. It's predominately consumer focus but they also offer business focused solutions too. These strategies will vary, dependent on the product, but it will be your job to seek the creative ideas and drive innovation and promote experimentation across the globe.
To put it simply, you'll be directly involved in improving the effectiveness of their marketing investments through comms planning, messaging and brand management. You'll need to be well versed in comms strategy & the media mix across Paid, Earned & Owned to be able to help roll out these products effectively.
Your line manager is fantastic, they have a depth of experience at some of the biggest brands in the world. They've been with the business for a few years now and have really established themselves as a real marketing leader. So, you'll be in capable hands if you come up against any problems or issues, plus they will be brilliant to work alongside.
Now the brand itself, are not like the other big financial brands, nor do they want to be. They are a young, dynamic and quite quirky brand who have a great vibe about them. They've built a product that effectively helps people connect around the world and this is all part of their message. It's not to do with the fact they are a financial focused brand, but it's more about connecting people from all over the world.
So, if you're a marketer with experience in rolling out global marketing strategies or currently work for a media agency in a strategist role or a strategic planner working for an ad agency and want to move client side, get in touch for more information.