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Senior Direct Marketing Manager

Job Title: Senior Direct Marketing Manager
Contract Type: Permanent
Location: London
Industry:
Salary: £50,000
Reference: 04
Contact Name: Victoria Dhillon
Contact Email: hello@thetalentset.co.uk
Job Published: February 19, 2019 11:55

Job Description

We are looking for a Senior Direct Marketing Manager to join a high performing team within a well-respected commercially focused charity. This is a crucial position for the organisation as you will be responsible for developing and implementing marketing activity for new and existing products to help maximise revenue. This will see you;

 

  • Devising and implementing acquisition and retention marketing campaigns, including raffles and lottery.
  • Managing a team of 3
  • High level strategic marketing plans including the full marketing mix to maximise ROI including;
    • Inserts/door drops
    • Direct Marketing
    • Advertising – National and local press, TV and Radio
    • Digital
  • Testing new concepts and developing through to launch
  • Analysing results of all campaigns and recommending improvements to optimise results.
  • Continuously managing budgets and performance
  • Managing and briefing external agencies

 

The successful candidates will have;

  • A strong track record in a Direct Mail and database marketing role
  • A background in customer communications
  • Strong campaign management
  • Digital marketing with a focus on customer journeys
  • Ideally lottery and raffle experience or an FS and Subscriptions background
  • Strong stakeholder communications

 

My client is looking to meet with interested candidates ASAP so please apply today.