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Senior Direct Marketing Manager

Job Title: Senior Direct Marketing Manager
Contract Type: Permanent
Location: London
Industry:
Salary: Up to £58000 per annum
Reference: 15627609
Job Published: January 23, 2018 00:00

Job Description

Are you a strong Direct Marketing Manager with strategic offline/print marketing planning experience and line management? Read on!

Senior Direct Marketing Manage-£58,000-London

THE COMPANY
A prestigious menswear retailer which specialises in crafting beautiful clothes down to the finest detail - a long standing high street name.

THE ROLE
-As the Senior Direct Marketing Manager, you will sit within the Retention Marketing team, tasked with increasing lifetime value of international customer base and optimising offline activity to meet campaign objectives.
You will have strong direct marketing and line management experience. You main duties will include:
- Driving the strategy behind and overseeing all offline direct marketing campaigns: their planning, selection, execution, testing and performance
- Planning the promotional schedule across all retention channels, optimising both response and ROI through enhanced contact strategy
- Identifying new commercial opportunities through increased personalisation by Customer Segmentation / behaviour
- Direct line management of the offline team
- Regular board-level reporting of print campaign performance

YOU
To apply for this Senior Direct Marketing Manager role, you must have:
- At least 5 years' relevant B2C marketing experience and solid understanding of direct mail campaigns
- Results-driven approach to marketing; highly analytical and data literate
- Thorough experience of developing ROI driven marketing strategy based on consumer insight
- Experience working across more than one international market
- Previously managed a marketing team

If this sounds like your next perfect role, apply now! All applications receive a response.

Senior Direct Marketing Manage-£58,000-London

If this role isn't what you're looking for don't worry. At Stopgap we cover all permanent and freelance marketing positions, with specialist industry sector teams. You can check out all of our roles on our website and sign up for job alerts so you're the first to know about a new opportunity . Marketing Recruitment - The Stopgap Way.

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