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Senior Digital Marketing Manager

Job Title: Senior Digital Marketing Manager
Contract Type: Permanent
Location: Greenwich
Industry:
Salary: £49,148 to £56,950 plus £4623 London weighting
Job Published: February 08, 2018 14:27

Job Description

The University of Greenwich requires a Senior Digital Marketing Manager to head the Digital Marketing team. Reporting into the CMO and working closely with the IT & Library Service team, your key responsibilities will includeco-generation and delivery of the UOG digital marketing strategy; managing the team (Content, CRM, Digital, Social, SEO/PPC), & working with a variety of stakeholders & suppliers on the website. You’ll oversee delivery of and monitor success of all digital activity (integrating seamlessly with other disciplines),in order to reach, inspire, entertain, inform and convert prospective students.

 

You’re a results oriented, passionate digital marketer with line management experience, and significant experience managing / developing large websites & associated digital marketing programmes (everything from SEO, to paid advertising, CRM, content and social media).  You’ll have managed web development projects (and associated suppliers), and have a relentless focus on optimizing and improving journeys / content to keep prospects informed, capture data and drive conversions.  You have a strong digital marketing skillset and have worked on high profile web development and digital projects, with a data driven ‘test, learn, refine’ approach to continually optimise all activity capturing learnings to improve future activity. 

 

It’s an exciting time for the Marketing Communications team. With a new CMO, changes in the sector, increased competition and a desire to raise the bar, we are looking for outstanding people who can help us deliver our mission of transforming lives through inspired teaching and research, through our embodying our values and delivering ‘work that works’. 

 

Should you have any queries please contact our CMO, Iain Morrison on 

i.g.morrison@gre.ac.uk 

 

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