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Senior Digital Marketing Manager (3m interim to perm)

Job Title: Senior Digital Marketing Manager (3m interim to perm)
Contract Type: Contract/ Freelance
Location: London
Industry:
Salary: £50,000
Reference: HA914352
Contact Name: Hayder Al-Mazraqchi
Contact Email: hal-mazraqchi@vmagroup.com
Job Published: May 29, 2019 18:33

Job Description

My client, an office share leasing company, is looking for a digital marketer with a strong grasp of current marketing tools and strategies and to run digital marketing activities across a range of channels. With a focus on SEO, analytics and email, they require an experienced marketer who will put forward new ideas and drive projects through to completion. This varied role covers all elements of digital marketing from planning to execution.

You MUST have:

  • Plenty of experience as a digital marketing manager (with strong experience in SEO)
  • Experience in the property, hospitality or construction sectors

Main responsibilities will include:

  • Work with Head of Marketing to develop investment strategy across all digital channels by taking into account lead targets, data and insights
  • Track and analyse website analytics, reporting on a monthly basis
  • Manage SEO agency to develop keyword and link-building strategies, continually measure performance, research and optimise
  • Manage PPC agency to optimize paid search campaigns to achieve target cost per lead
  • Develop and manage lead generation and affiliate partners (direct relationships)
  • Develop and implement always on display retargeting
  • Manage all email contact strategies to drive acquisition, grow member lifetime value and member engagement
  • Overall responsibility for website content and ensuring website is up to date
  • Work with wider marketing team to ensure that all marketing activity has a search engine optimised, digital facet (e.g. live events)

Budget administration where necessary

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