Senior Digital Communications Manager

Job Title: Senior Digital Communications Manager
Contract Type: Permanent
Location: London
Salary: £45,000
Reference: SW1W 9SP
Contact Name: Michelle Thomson
Contact Email:
Job Published: November 21, 2019 08:21

Job Description

Main purpose of the role

  • Reporting to the Head of External Communications, and sitting within the External Relations team, this post plays a key part in the design and delivery of the NAO’s communications strategy, with a specific lead role in the NAO’s digital work.
  • The main purpose of the role is to provide specialist digital expertise for external communications and to develop and optimise the NAO’s online activity, ensuring that our digital channels and content drive growth, impact and engagement with our target audiences, and support the NAO strategy to help Parliament and government drive lasting improvement in public services.
  • With an ever-changing digital landscape, and an ambitious communications strategy, the NAO is looking for someone to help us modernise our external digital communications approach and activity, increasing our influence with key stakeholders. The NAO has a small team and this role is fundamental to the success of the organisation's digital communications.
  • The role is accountable for setting and implementing the strategy and direction of the NAO’s digital footprint, as well as leading on the online marketing of our 70+ reports published each year and monitoring our digital channels to identify potential risks and opportunities. Working closely with a number of teams, this role is pivotal in driving the digital agenda forward across the NAO

Full details of the responsibilities can be found in the attached job description.

Skills and capabilities required

The successful candidate will bring the following:

  • Deliver digital communications campaigns and projects. Strong track record of developing and implementing successful digital communications strategies, campaigns, projects and products for different audiences. Can run cross-channel digital campaigns on limited budgets, and develop and manage online communities and corporate social media accounts, applying sound risk and reputation management. Delivers user research projects, using insight to develop and improve services and drive audience engagement. Creates user-centred designs considering user experience, including analytics, feedback and usability testing. Strong project management skills.
  • Strong technical skills including an excellent working knowledge of HTML and CSS, experience of web development, and a track record in working with and configuring content management systems (particularly WordPress), and training others to use them. Experience in mobile applications and a good understanding of responsive web design. Proficient in using web analytic tools, email marketing solutions and social media monitoring tools
  • Relationship management and collaboration – develops effective working relationships with experts and with colleagues from all grades, and works effectively with them to devise strategies which explain their work in ways which the media and online audiences find effective. Collaborates with colleagues to achieve shared goals and proactive in contributing to the success of others. Manages third party suppliers effectively. 
  • Communication and impact – Excellent communication skills, both written and verbal, and can produce clear, succinct and accessible communication outputs. Establishes credibility quickly with line colleagues and becomes a trusted advisor. Adapts style to suit different communications media and audiences. Ability and demonstrable experience of presenting corporate information to a range of audiences, using plain English to get complex messages across and ensure appropriate tone, consistency and brevity to achieve desired outcomes
  • Drive, resilience and flexibility – ambitious to deliver innovation and high performance and to achieve successful business outcomes through self and others. Driven to ensure digital communications impact is evaluated effectively and built upon to ensure constant improvement. Fast and responsive to meet demands, can manage multiple demands and agile when business needs and requirements change.

Full details of the required skills and abilities can be found in the attached job description.

You must be a UK, Commonwealth, EEA or Swiss national to comply with Civil Service nationality rules and must hold a valid work permit. We are not able to sponsor work visas.


Recruitment Process

To apply candidates should provide an up to date CV and covering letter setting out briefly why you are suitable for this role. 

The application deadline is midday, Wednesday 11 December.

We expect interviews to take place on Tuesday 17 December. Alongside the interview candidates will be expected to deliver a short presentation, further details will be provided to the short-listed candidates.

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