My client a leading global online brand has recently launched a new home for live entertainment where customers can find and discover tickets to music and theatre. The platform made its debut back in 2014 when it started selling theatre tickets to customers and by May 2015 they could offer every ticket to every West End show. They have since expanded their selection to include top music and comedy acts as well as regional and touring shows, launching the new website in December 2015.
They are seeking a Senior Customer Acquisition Marketing Manager to manage the acquisition of customers from external channels. This role will be responsible for managing our paid search and free search channels as well as social and display marketing. .
Applicants must have demonstrated expertise in digital marketing in paid and free search channels. They must understand how to use data to understand behaviours and deliver traffic and conversion at scale. They should be comfortable in defining technical requirements for marketing capabilities, structuring test and learn mechanisms and optimisation of a marketing mix. The role will be responsible for managing an acquisition target and leading a team of marketers to deliver it. They should be commercial and own the sales number for their channels.
Success in this role requires a strong bias for action, and the ability to execute daily at the highest level. Having a strong analytical foundation is required. In addition to executing a variety of programs, the candidate will demonstrate strong organisational ability and requires excellent leadership/management skills.