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Senior CRM Marketing Specialist

Job Title: Senior CRM Marketing Specialist
Contract Type: Contract/ Freelance
Location: City of London, London
Industry:
IT
Salary: £55000 - £65000 per annum
Reference: 1632825_1586875067
Contact Name: Leila Denison-Pender
Contact Email: leila.denison-pender@emr.co.uk
Job Published: April 14, 2020 15:37

Job Description

An experienced Senior CRM Marketing Specialist is needed to join this fast moving FinTech business for a 9 month maternity cover.

The company has been making moving money across the world faster, cheaper and quicker for over 15 years. They have grown quickly and are now a team of 600 across 8 offices and serving about 100,000 clients.

This role is part of the marketing team and reports into the Head of CRM.

Key Responsibilities:

  • Contribute to the creation and implementation of CRM Marketing Campaigns across EMEA, Australia and Asia
  • Provide optimisation and automation through analysis and reporting
  • Customer Journey Mapping
  • Segmenting of the CRM to enable relevant messages
  • Scheduling, testing and deploying of all direct mail and email campaigns
  • Liaise with the various departments to ensure CRM works efficiently throughout the company.

Skills and Experience:

  • Proven track record of creation and delivery of successful CRM marketing campaigns using Salesforce Marketing Cloud
  • Experience of direct and digital marketing in B2B & B2C environment
  • HTML & Database knowledge helpful
  • Data driven and comfortable with analytics