Senior CRM Marketing Manager

Posted 26 days ago by EMR | Specialist Marketing Recruitment
Location City of London, London Job Type Permanent
Salary £55000 - £65000 per annum Sector B2B , Finance 

An experienced Senior CRM Marketing specialist is needed to join this fast moving FinTech business.

The company has been making moving money across the world faster, cheaper and quicker for over 15 years. They have grown quickly and are now a team of 600 across 8 offices and serving about 100,000 clients.

This role is part of the marketing team and reports into the Head of CRM.

Key Responsibilities:

  • Contribute to the creation and implementation of CRM Marketing Campaigns across EMEA
  • Provide optimisation and automation through analysis and reporting
  • Customer Journey Mapping
  • Segmenting of the CRM to enable relevant messages
  • Scheduling, testing and deploying of all direct mail and email campaigns
  • Liaise with the various departments to ensure CRM works efficiently throughout the company.

Skills and Experience:

  • Demonstrable experience of Salesforce Marketing Cloud
  • Experience of direct and digital marketing in B2B environment
  • Proven track record of creation and delivery of CRM marketing campaigns
  • HTML & Database knowledge helpful
  • Data driven and comfortable with analytics
  • Need some knowledge of SQL and AMP Script

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EMR | Specialist Marketing Recruitment

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Sector Specialisms: Education, B2B , Beauty , Entertainment, Fashion , Finance , FMCG, Food & Drink, Pharma & Healthcare, Professional Services, Luxury, Manufacturing & Construction, Media & Publishing, IT, Telecoms, Transportation, Travel & Leisure, Utilities
Office Location: 2nd Floor Thanet House, 231-232 Strand, Temple, London WC2R 1DA
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