- Develop the CRM strategy for a cross section of business units within the company.
- Advance the teams omni channel approach within outline areas of responsibilities as above, ensuring all category campaigns are customer first.
- Responsible for managing agreed markdown or campaign budget (in collaboration with the operation manager)
- Form strong relationships with the delivery partners
- Support the whole team to drive cultural change across the business, embed and embrace new agile ways of working, test and learn, fail fast / learn quickly, and 360-degree feedback approach
- Ensure all campaigns are performing against key performance metrics
- Advanced Loyalty & CRM experience across multi-channels - on and offline ideally
- Track-record of agency or in-house experience
- Campaign planning and execution
- A creative but also technical approach
- High degree of commercial / revenue understanding
- Analytical mind-set
- UK experience essential