Senior CRM Manager

Job Title: Senior CRM Manager
Contract Type: Permanent
Location: London
Salary: Negotiable
Reference: 1632240_1571666197
Contact Name: Aimee Downey
Contact Email:
Job Published: October 21, 2019 14:56

Job Description

Key Responsibilities:

  • Develop the CRM strategy for a cross section of business units within the company.
  • Advance the teams omni channel approach within outline areas of responsibilities as above, ensuring all category campaigns are customer first.
  • Responsible for managing agreed markdown or campaign budget (in collaboration with the operation manager)
  • Form strong relationships with the delivery partners
  • Support the whole team to drive cultural change across the business, embed and embrace new agile ways of working, test and learn, fail fast / learn quickly, and 360-degree feedback approach
  • Ensure all campaigns are performing against key performance metrics

Your profile:

  • Advanced Loyalty & CRM experience across multi-channels - on and offline ideally
  • Track-record of agency or in-house experience
  • Campaign planning and execution
  • A creative but also technical approach
  • High degree of commercial / revenue understanding
  • Analytical mind-set
  • UK experience essential