Connecting...

Senior CRM Manager

Job Title: Senior CRM Manager
Contract Type: Permanent
Location: London
Industry:
Salary: Competitive Salary
Reference: 15629642
Job Published: March 01, 2018 00:00

Job Description

Are you an experienced Senior CRM Manager, with both operational and campaign planning experience? Want to work in Central London?

Senior CRM Manager-Competitive Salary-London

THE COMPANY
A leading international leisure company operating across the UK and EMEA creating inspiring entertainment experiences.

THE ROLE
As the Senior CRM Manager, you will create & execute a sophisticated CRM strategy that combines inbound & outbound communications across direct channels & customer touch points, whilst managing two CRM Campaign Managers.

Your main duties will include:
- Develop the guest contact strategy and translate this into coherent guest contact plans which the campaign team can execute. Plan and co-ordinate the migration of all campaigns into a single platform
- Set the business contact rules based on solid understanding of business and campaign performance as well as customer insight
- Capacity plan all tasks for the CRM Campaign Team (including the agencies)
- Optimise & measure campaign performance through continuous improvement

YOU
To apply for this Senior CRM Manager role, you must have:

- Extensive hands on experience of working with campaign and decision management tools (preferably Selligent)
- Experience with data migration/CRM operations
- Strong background in planning customer acquisition, re-engagement and retention strategies within retail/B2C
- Highly data driven and analytical - solid understanding of business & campaign performance/measurement

If this sounds your perfect next step, please apply now!

Senior CRM Manager-Competitive Salary-London

If this role isn't what you're looking for don't worry. At Stopgap we cover all permanent and freelance marketing positions, with specialist industry sector teams. You can check out all of our roles on our website and sign up for job alerts so you're the first to know about a new opportunity . Marketing Recruitment - The Stopgap Way.