Senior Copywriter / Lead Copywriter

Job Title: Senior Copywriter / Lead Copywriter
Contract Type: Permanent
Location: Reading, Berkshire
Salary: £34,000 - £50,000 plus benefits
Reference: 15619555
Job Published: September 16, 2017 01:00

Job Description

Senior Copywriter – Reading, Berkshire

£34,000 - £50,000 plus benefits

Bluetree are working for a fabulous B2B Marketing agency who are looking to recruit a Senior Copywriter.  The team is made up a very close knit team who specialise in finding creative but practical solutions to all kinds of marketing problems.  They are incredibly proud of the work they produce coming up with novel solutions to even the most difficult of problems.

The Senior Copywriter’s job is to coordinate the production of high-quality written content for their clients, adapting structure, content and tone to different deliverables, clients and target audience and you will report into the Content Director.  The content may include brochures, whitepapers, websites, sales guides, cheat sheets, marketing plans, emails and presentations.

Key activities:

  • Managing writers and projects
  • Briefing, managing and feeding back to freelancers
  • Briefing and editing the work of other writers internally
  • Coaching and mentoring more junior writers
  • Helping define processes, standards and training to improve overall writing quality
  • Coordinating and scheduling workloads across in-house and freelance writers to optimise utilisation and workflow into the design team
  • Liaising with project managers about plans and timings

Dealing with clients

  • Taking briefs
  • Quoting for projects working with Content director and Client services director
  • Discussing feedback


  • Doing desk research
  • Interviewing subject-matter experts
  • Processing source data to extract insight


  • Producing document structures
  • Drafting documents
  • Amending drafts accordingly in response to manager and client feedback
  • Proofreading final drafts
  • Working with designers to revise copy to fit into artwork
  • Scheduling / admin
  • Liaising with project managers about plans and timings
  • Helping designers to find appropriate photography and create accurate diagrams
  • Other
  • Discussing other writer’s projects to offer help and ideas
  • Writing blog posts and contributing to the company’s marketing
  • Learning about and sharing news about technology, business and writing
  • Adding to the research library

The Senior Copywriter will be targeted to meet objectives in three key areas:

Quality of work

  • Structure - logic, flow, narrative, efficiency
  • Content - use of material provided, supplementary material found, and demonstration of technical and business knowledge
  • Style - appropriateness of language to audience and deliverable; quality of spelling, punctuation, grammar
  • Consistency and attention to detail - within and between documents, and adherence to templates and style guides
  • Creativity - generating ideas for how clients can get their message across


  • Timeliness - hitting deadlines agreed, balancing conflicting demands from multiple clients and reporting on progress
  • Efficiency - working within our budgets; commercial awareness


  • Client service - being helpful, constructive and responsive in dealings with customers
  • Collaboration - helping teammates with their problems and being flexible to changing business needs
  • Productivity

At least 75% of hours billable



Specific targets may be set on an individual basis and will be assessed as appropriate by the individual’s manager.


The Senior Copywriter will be expected to use:

  • Microsoft Office
  • Adobe InDesign
  • Google Apps
  • Smartsheet


Not for you but you know someone suitable? Bluetree offers a referral fee.

Bluetree Recruits Ltd is acting as an Employment Agency in relation to this vacancy. Candidates must be eligible to live and work in the UK.  

Bluetree Recruits is an Equal Opportunities Employer.