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Senior Brand Manager

Job Title: Senior Brand Manager
Contract Type: Permanent
Location: London
Industry:
Salary: Negotiable
Reference: 1631597 haircare_1556203783
Contact Name: Aimee Downey
Contact Email: aimee.downey@emr.co.uk
Job Published: April 25, 2019 15:49

Job Description

This exciting role will see you leading the development of strategic, insight led brand plans based on brand equity drivers which will achieve and exceed company profit targets and set the future direction for your E-commerce brands.

 

The Role:

  • Brand and category performance analysis - focusing on volume, sales value and gross profit on internal accounts and market share and rate of sales externally
  • Create the vision for the growth of the brand range based on a sound understanding of the brand, market and consumer opportunities
  • Work with Marketing Manager in the development of powerful communications, across all disciplines, that deliver short term targets and long-term brand building
  • Manage Marketing and communication agencies on a day to day basis to ensure work is delivered on time and on budget
  • Lead development work with the technical team, write inspirational NPD briefs and give clear guidance through stage gate process to move from ideas to concepts to final product

Your Profile:

  • Experienced in the development of brand strategies and activities in B2B retail and ecommerce channels
  • Significant marketing experience with Personal Care/FMCG brands
  • Postgraduate business and/or marketing qualifications would be an advantage