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Product Marketing Manager

Job Title: Product Marketing Manager
Contract Type: Permanent
Location: City of London, London
Industry:
Salary: £45000 - £50000.00 per annum
Reference: 1032151_1585216956
Contact Name: Tanika Facey
Contact Email: tanikaf@weareaspire.com
Job Published: March 26, 2020 10:02

Job Description

This company are world renowned and work with some of the biggest and most successful businesses around the world. With a host of leading products, they are invaluable as a company and offer pricing intelligence, news, forecast data, market analytics and independent consulting to buyers, sellers and analysts. The company are now looking to bring in an experienced Product Marketing Manager to help the company vision & strategic goals come to life by building targeted and customer centric go to market strategies to achieve continued growth of new & existing customers. This is a fantastic opportunity for work in a hugely exciting global sector and for a brilliant market leading organisation.

The Role:

* As the Product Marketing Manager, you will work with analytics teams to gather and interpret customers and prospects data and insights in order to deepen understanding of customers and marketplaces
* Developing comprehensive go to market strategy & plans that outline key objectives and activities. As well as defining and monitoring KPI's to measure effectiveness of product marketing programmes, in collaboration with analytics teams and aligned them with business objectives
* Ensuring go-to-market strategies are aligned with the business's wider objectives and all relevant stakeholder groups.
* Communicating customer centric value propositions to commercial teams and develop necessary go to market messages that support the selling process.
* Summarising deep buyer insights - based on customer research data and reports- and define how the product fits in users' workflow and adds value

The Candidate:

* Having prior and proven B2B product marketing experience is essential for this opportunity
* Demonstrable first-hand experience in building or actively contributing to go-to-market strategies for an international B2B audiences
* Strong communication skills to efficiently articulate and communicate on objectives internally
* Ability to demonstrate customer-centric approach in go-to-market strategies or product launches
* Experience producing sales enablement material for B2B offerings and contribution to trainings.


If you are looking for your next role is Product Marketing and looking to work for a global leading organisation, then please apply now!

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