PR & Content Manager

Job Title: PR & Content Manager
Contract Type: Permanent
Location: London
Salary: £40000 - £55000 per annum + BENEFITS
Reference: 15618673
Job Published: September 01, 2017 01:00

Job Description

PR & Content Manager wanted for global jewellery brand.

The brand:
Global, undisputed leader in the jewellery business, creating opportunities for creative professionals globally - this global leader are now developing and launching a brand new product range which will further facilitate growth of their brand and business.

The role:
As the PR & Content Manager you will be responsible for creating and delivering a compelling digital content and PR strategy for the new business. Being central to a newly formed team and a key contributor to the brand's success, you will plan and execute streams of new content / stories and work with influencers, agencies and internal teams who are as passionate about style and culture as they are. They will be instrumental to creating new assets for all owned channels as well as distributing this content externally, to drive reach and engagement.

The role will be responsible for the following key elements:

Content Strategy
The creation and ownership of the annual marketing calendar
The creation of a regular stream of new content
Ensuring that the brand's website and social media platforms are the Official & first source of information for consumers / trade
Working with influencers/ celebrities and creative freelancers to generate and capture new story ideas as well as internal subject matter experts

PR Strategy
Develop PR for all campaigns and marketing programmes, managing the creation of supporting PR messaging, assets and materials as required
Develop crisis and issues management process in collaboration with External & Corporate Affairs
Responsible for developing and managing implementation of PR strategy, working with influencers and celebrities as required
Work with the Commercial and Operations teams on ongoing development of the jewellery collection in line with new trends, new collections that support PR needs
Develop strategy and plan for any required events - including managing the production and delivery of the event with the support wider marketing team

External and Internal Communications
Responsible for managing external and internal PR communications for the business and the brand
Responsible for writing copy, press Q&As and quotes on behalf of the business leadership team for both internal and external communications
Responsible for writing the PR messages for the brand, global campaigns and collections for dissemination as required
Responsible for the dissemination of information regarding PR initiatives to wider business team and ECA
Responsible for verifying all PR messages and press materials with Legal
Management of media requests (consumer and trade)
Manage the evaluation of global PR coverage and provide observations and learnings from analysis
Work with wider business team to set annual PR coverage targets

5+ years experience
Particularly in jewellery / fashion / retail PR
Agency or clientside experience
Detailed understanding of media relations management including consumer / trade, celebrities, influencer and events
Proven experience of managing / working on a blog, lifestyle or brand website
Expert understanding of the speed and nature of digital publishing including copyright laws
Established network of connections within the digital Influencer world
Experience of working across global markets (particularly the US)
Experience in the luxury sector would be advantageous
Experience of working in a start-up environment / small entrepreneurial team would be advantageous

The client will pay up to £55k for the right candidate