Online Merchandising & Digital Manager

Job Title: Online Merchandising & Digital Manager
Contract Type: Permanent
Location: London (Central), London (Greater)
Salary: 30,000-40,000
Reference: 15626221
Job Published: January 17, 2018 00:00

Job Description

About Our Client 

Our client is a worldwide leader in hospitality and leisure, with dynamic brands already established in 95 countries and continual growth with a new premises opening every two days! They believe in being more than just a brand - they are a company full of hospitality experts who share the same passion - making people feel welcome.

Role Purpose

  • Increase conversion, qualified traffic and revenue generated via their websites with particular emphasis on promoting the product, selling the offer and converting. 
  • Own the UK merchandising calendar for all websites.
  • Accountable for the delivery of revenue originating from web and other digital production.

Key Responsibilities

  • Liaise with revenue management, ecommerce and marketing teams to build offers on the websites according to business needs.
  • Create strong messages and attractive visuals to update web content.
  • Ensure implementation and update of web B2B and B2C content (rooms & restaurants sections): home page, offer pages, hub pages, restaurants and partnerships pages.
  • Optimising landing pages for all on site merchandising ensuring bounce rate reductions, click thru rates and ultimately conversion
  • Contact and share information (content, banners, offers) with central team and ensure international web relays are promoting our UK hotels and offers on their geo-localised site.
  • Brief / follow up with creative agency for visuals creation.
  • Weekly monitoring of homepage and offer performances with Web Analytics Manager.
  • Communication of merchandising, banner and Boost performance and results  for UK properties on a regular basis adjusting plans accordingly to maximise performance.

You Will Have

  • Relevant E-commerce experience in a commercial trading role
  • Fluent in written and spoken English with good copy writing skills
  • Must be a team-player with enthusiasm to share knowledge
  • Agency management experience
  • Good understanding of Google Analytics, Web technologies including HTML and CSS
  • Daily experience using Content Management Systems and photoshop design skills
  • Understanding and experience of initiating A/B testing Understand how to optimise and manage several  websites efficiently, making executive decisions where necessary
  • Strong commercial focus but with the ability to champion the customer in all situations and environments

If you fit the above profile, apply today!

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