National Marketing Manager

Job Title: National Marketing Manager
Contract Type: Permanent
Location: Liverpool
Salary: Up to £50,000 OTE, pension and benefits
Job Published: March 22, 2017 08:59

Job Description

Rare Opportunity Alert!!

Would you like to be a part of…?

  • An industry leading, and multi-award winning, brand recognised as the #1 in the UK
  • An organisation that is recognised as the #1 provider of quality services
  • The best mid-size employer in the sector
  • A rewarding organisation where excellence is standard and that consistently outperforms the competition?

What we offer you?

  • A national role, based out of Liverpool, that is within an established and fast growing organisation
  • A superb salary and bonus package (of up to £50k OTE depending on experience) access to a company pool car, 23 days’ holiday; a company Pension and MediCash
  • An opportunity for a marketer to become recognised as the best in class
  • An inspiring and fun place to work; within a great working environment
  • An opportunity to progress within the organisation as it continues to go from strength to strength.

So, in the past months we have become recognised as the #1 throughout the UK (beating household names in the Finals!); we have picked up the award for the best mid-size employer in the UK and we are now #1 in terms of Quality – based on independent feedback from Clients! Not bad eh?

Right at Home is a rapidly expanding global home care organisation; specialising in delivering the highest quality of care, and support, to our Clients within their own home.

Due to our success and controlled business growth, we are in the privileged position of having a rare opportunity for a dynamic Marketing Manager to join our highly supportive Right at Home UK management team; who, working closely alongside the Group Director, would have a very diverse role supporting a mixture of new and established businesses to deliver digital and traditional marketing activities, and materials, to our network.

The ideal candidate will live in the North-West area and have had experience in a similar capacity within a fast-moving industry; and most importantly have the attitude and desire to be the best!

To be a strong candidate for the position of Marketing Manager you MUST be able to demonstrate that you…: 

Have a strong determination to be the best you are highly determined, driven and ambitious. You’re a team player whose goal is to leverage our businesses success

Can design and execute marketing campaigns that consists of a strategy and toolkit for our businesses to utilise effectively

Can execute an inbound marketing strategy, drive web-based marketing campaigns and oversee maintenance/ development of the corporate and local business websites

Support and Manage our Digital Support Administrator and local Marketing Agency; ensuring that we fully utilise a full marketing mix for our organisation

Can demonstrate superb account management and communications skills; showing a natural ability to form strong relationships with a range of stakeholders, including our business owners and partner organisations

Continuously improve the performance, content and usability of the company websites, creating and optimising targeted and customised landing pages and micro-sites

Implement, analyse and optimise organic and paid search engine marketing activities                        

Implement and execute email campaigns to nurture recruitment leads and recruitment of staff

Provide, and analyse, monthly digital marketing metrics and lead status reports

Build online communities for Head Office whilst supporting our businesses to locally develop and manage content- based Social Networks and Blog Sites

Develop and deliver first class “Marketing” training to our businesses nationally

Manage the production of marketing materials including videos, leaflets, posters, flyers, newsletters and e- newsletters

Write copy for marketing collateral, including brochures, letters, emails and websites

Monitor ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur

Organise and attend events such as conferences, seminars and exhibitions

Assist in the production of ongoing competitor analysis and reporting, with specific reference to pricing, presentation and promotion

Support our businesses on their development of marketing plans/ strategies

Conduct market research - using Client/ Carer questionnaires and focus groups

The successful candidate will be a focused, self-motivated marketer with creative flair who will bring digital marketing strategies to life; possessing the following essential values, experience and skills-:

Ability to demonstrate behavior in keeping with the company’s core values of Teamwork, Respect, Integrity and Fairness

Either qualified through experience; or Bachelor degree in Marketing, Web Design/Development or a related discipline

A passion for all things relevant to marketing and evidence of delivering exciting and show-stopping campaigns/ content

An effective individual who has excellent attention to detail; focused on improving business performance through superb campaign execution, reporting and evaluation

Experience with website development (word press), Online Lead Funnels, PPC campaigns, email marketing, SEO, online analytics and social networks

Excellent written and communication skills, including Word and Excel, with sensitivity to User Experience & Design


What next?

If you think that this sounds like you, click Apply Now below to send your CV and a covering letter to us, and tell us why you think you have got what it takes to take advantage of this huge opportunity.