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National Campaign Manager

Job Title: National Campaign Manager
Contract Type: Permanent
Location: London
Industry:
Salary: Up to £45,000 per annum
Reference: 15628017
Job Published: January 31, 2018 00:00

Job Description

This is a newly created role within the marketing team of this well-loved restaurant chain.

You will be responsible for developing and implementing insight driven, industry defining, through-the-line national marketing campaigns to support brand and commercial objectives and keeping this brand top of mind for consumers.

  • Developing key campaigns through the year - briefing agency through to implementation in restaurants, including; Campaign strategy, channel planning and optimisation, creative development, print management, ATL, brand partnerships and experiential activation
  • Ongoing reporting and analysis and demonstrating ROI
  • Management of Campaign Critical Path
  • Lead cross-functional campaign meetings to ensure integration across all channels
  • Campaign implementation deck and support cascade to broader business
  • Manage Campaign A&P plus Print budgets – ensure all campaign projects are delivered against budget.

About you

You might come from a multi-site retail background, or perhaps are an FMCG marketer who is looking to move into a fast paced retail marketing role.

  • Proven experience of leading development and execution of through the line marketing campaigns
  • Experience and passion for working with Food and Beverage / Retail Industry
  • Passion for Food and Beverage
  • Proven track record of devising and executing creative ideas
  • Commercially savvy and results driven 
  • Critical thinking
  • Collaborative working
  • Project management
  • Stakeholder management
  • Excellent Communication skills
  • Budget management

 

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