Media Strategy & Optimisation Manager (Leeds based)

Job Title: Media Strategy & Optimisation Manager (Leeds based)
Contract Type: Permanent
Location: Leeds, West Yorkshire
Salary: £45000 - £50000 per annum
Reference: 15618064
Job Published: August 18, 2017 01:00

Job Description

Working for a leading financial services brand based in Leeds, you will be responsible for the development and on going management of the overall media strategy and its impact on the overall business. You will identify new market opportunities and optimising existing channels through robust test and learn methods.

Your responsibilities will be to:

  • Work with the wider teams, in particular the digital team to explore new media opportunities by analysing existing internal and external customer data
  • Develop a process and set criteria for evaluating and deploying new media initiatives and ensure they are optimised on success
  • Develop strategies to produce innovative methods of maximising budgets for more effective marketing
  • Overlook the management of the strategy, execution and optimisation for all marketing channels including digital channels
  • Understand and aggregate existing data to drive marketing strategy and enhance marketing decision
  • Support the team to project the impact of marketing activities in line with business performance
  • Conduct analysis and measure the ongoing effectiveness of the company's media performance
  • Develop projects using technology to improve the marketing performance including a data management platform and CRM systems

You will ideally have

  • Strong experience in working in media strategy and marketing effectiveness
  • Strong analytical skills and data literate with the ability to communicate complex information to different levels
  • Performance driven with experience in delivering sales results and customer growth
  • Passionate about discovering media opportunities and developing new strategies to raise awareness and increase customer acquisition
  • Experience in managing budgets across multiple channels
  • Broad experience across the marketing mix
  • Strong senior stakeholder experience
  • Strong presentation and communication skills

If you are a rounded marketer, have strong analytical skills with experience in media optimisation, then we would love to hear from you. In return, you will be provided with a wide scope role working in a driven and ambitious team in an organisation that offers growth and career progression.