Marketing Officer (Temp to Perm)

Job Title: Marketing Officer (Temp to Perm)
Contract Type: Permanent
Location: London
Salary: £22000 - £25000 per annum
Reference: 15625961
Job Published: January 12, 2018 00:00

Job Description

Key Responsibilities:

  • Increase leads / enquiries generated by online presence and activity.
  • Update, improve and expand social media presence and engagement.
  • Regularly update online content of company websites, YouTube, external portals and social media channels.
  • Create and execute email marketing campaigns to support new student recruitment for all our courses, and to support the retention of our existing students.
  • Ensure marketing databases are kept up-to-date.
  • Assist with targeted campaigns by region and segment markets by product.
  • Collect marketing material (videos, photos, student testimonials) during peak months while students are in the UK.
  • Organise and collate all marketing material from the summer to be used in future campaigns.
  • Coordinate print marketing materials, including annual brochures.
  • Coordinate the collection of blog posts from summer school centres during operational months.
  • Respond in a timely fashion to any leads generated through campaigns.

Key Skills:

  • Have a passion for brand marketing and a sound understanding of brand building and marketing principles.
  • Experience of working with external agencies and suppliers.
  • Highly organised, with great attention to detail, strong people and communication skills.
  • A proactive, flexible and hands-on approach to work. Willing to roll up the sleeves and get the job done.
  • Experience in producing marketing collateral such as brochures, flyers and presentations.
  • Experience of digital marketing and website management.
  • Experience in creating and delivering tactical marketing plans.
  • Experience using Mailchimp or other email marketing systems.
  • Evidence of using evidence and metrics to guide marketing activity.