Marketing Officer

Job Title: Marketing Officer
Contract Type: Permanent
Location: London
Salary: £25,650 per annum
Job Published: February 14, 2018 14:48

Job Description

Job Summary

Southbank Centre is a place that unites people through the exchange of ideas, the power of creativity and the imagination and through freedom of expression.  We passionately believe in the power of art, ideas and creativity to inspire, educate and effect change. Our employees are at the centre of delivering our mission, which is ‘to create a permanent sense of festival where the world meets to celebrate the power of the imagination’.



The Arts Council Collection (ACC) is the national loan collection of modern and contemporary British art.  Founded in 1946, the Collection is committed to reaching the broadest possible audience through long loans to public institutions, digital and print publication and exhibition loans and touring exhibitions to regional museums and galleries.  It is dedicated to supporting artists through purchases and exhibitions at key moments in their career and safeguarding their work for future generations using the highest possible standards of collection care.

The Arts Council Collection is the UK’s most widely seen collection of modern and contemporary art. As well as running its own exhibition touring programme  it has developed strategic partnerships across different  sectors – regional museums and art galleries and other public institutions .  This activity is administrated by Southbank Centre from three bases: Collection staff are based at the Hayward Gallery, there is a paintings store in London, and a team is based at Longside at Yorkshire Sculpture Park (YSP) to manage a storage facility and Longside Gallery, which is shared with YSP for a programme of alternating exhibitions.

To celebrate the 70th anniversary of the Arts Council Collection and the launch of the National Partners Programme (NPP), a new scheme to support the artistic ambitions of a constellation of partner galleries. The galleries curate a  programme of innovative and exciting exhibitions drawn from the Collection which are also available to tour. The aim of these partnerships is to build on the existing curatorial skills within these galleries and deepen the Collection’s long-standing relationship with key museums and galleries and significantly increase audiences for the ACC. As part of the partnerships there are new digital and outreach programmes which support the exhibitions programme and reach out to new, diverse audiences beyond the gallery walls.

The Marketing Officer is part of the ACC team with a dotted line to Southbank Centre’s Marketing team. You will play a key role to ensure the Collection is highly visible through a wide range of communication channels. As the Collection reaches and engages with the public across a national network of gallery partners and online, your work is essential to ensuring and increasing our public profile.

We are looking for someone who has previously executed marketing campaigns successfully within the context of the wider arts and cultural sector. You will have strong digital marketing skills and knowledge of including content creation and management of various social media accounts. Interpersonal and communications skills are also essential due to the customer service element of this role.

We present work for everyone and we welcome applications from everyone. We particularly welcome applications from people from a BAME background or those who are Deaf or disabled as they are currently under-represented in our workforce.  If you wish to discuss reasonable adjustments for this role please indicate this on your application form and we will be in touch with you.

By attracting people to work for us from a broad range of backgrounds with diverse attitudes, opinions and beliefs we can continue to look at the world with fresh eyes and find new ways of doing things.  We offer a stimulating and professional environment in which to work - and the pace and scale can be breathtaking. This is a remarkable place to work and our people require the ability to work in The Southbank Centre Way - to think, act and learn with speed and agility.

Contract:   Fixed term to end June 2019

Closing date for applications: 23:45, 25 February 2018

Interviews: 7 & 8 March 2018

We reserve the right to close the advert early if enough applications are received.

Southbank Centre

Southbank Centre is a world-famous, multi-venue arts centre in London, with a dynamic year-round artistic programme and an inclusive ethos. The UK’s largest arts centre, Southbank Centre was founded with the Festival of Britain in 1951. It’s a place where people experience world-class art, music and culture that stimulates, inspires, educates and amazes. Our festival programme encompasses classical and contemporary music, art, theatre literature, dance and debate. It reaches 6.25 million people a year, and encompasses over 5,000 events featuring world-class artists from across the globe. Southbank Centre sits in London’s most vibrant cultural quarter (and Europe’s largest arts campus) on the southern bank of the Thames.


The site is home to the much loved Royal Festival Hall, Queen Elizabeth Hall, Purcell Room, Hayward Gallery, National Poetry Library, and Arts Council Collection of visual art, as well as all the indoor and outdoor performance, cafe and retail spaces in between. The Royal Festival Hall is a 2,900 seat venue and is home to 4 resident orchestras. It hosts contemporary music events as well as dance, performance and talks. The Hayward Gallery is one of the world’s leading contemporary art galleries and has played a crucial role in presenting work by some of the world’s most significant artists. Southbank Centre is proud to be the UK’s only permanent festival site.

Our festivals are based on a range of themes and subjects and celebrate the diverse experiences of people and cultures. We present as many free activities as possible alongside our ticketed events, and provide a unique educational offer to thousands of schools, young people and adults to immerse themselves in imaginative creative learning programmes all year round.

Our Values

  • Culturally active - We believe in the power of art, ideas and creativity to inspire, educate and effect change.  We’re not afraid to look at the world with fresh eyes, give people a voice and find new ways of doing things.
  • Creatively challenging - We bring rigour and passion to our quest for outstanding artists, ideas and experiences.
  • Playful - We believe in being bold, unexpected and fun.
  • Entrepreneurial - We believe that commercial entrepreneurship can live happily beside the demanding requirements of art making to the profit of both.
  • Celebratory - We celebrate humanity in a way that is both delightful and profound through harnessing the power of learning and a sense of shared congregation.

Job Objectives


  • To undertake marketing campaigns to promote all the Arts Council Collection’s national activity and the National Partners Programme (NPP). This includes campaign strategies and briefs, agreeing visuals, advertising, direct mail, print production and distribution, e-marketing, monitoring and programme evaluation.

  • Producing digital assets and coordinating distribution across a range of digital channels as well as overseeing the production of a range of print and electronic promotional materials, including brochures, websites and e-bulletins for the ACC.

  • In co-operation with all other Southbank Centre staff, to provide an efficient and welcoming service to the public, artists and promoters working with the ACC at Southbank, Longside or venues across the country.

Main Responsibilities

  • Working with the Digital Manager and Director of the ACC to develop and oversee the ACC overall communication strategy, requirements and annual communications plan including target and budget with the ACC Digital Manager and Director of ACC. Maintain tight control of marketing expenditure in these areas.

  • To support the ACC Development Manager with institutional marketing to ensure the ACC brand is strong and well understood with potential funders and peer organisations and ensuring that sponsorship, donor and partner requirements are delivered including materials for fundraising campaigns ensuring the Arts Council Collection makes a strong case for support.

  • To oversee effective marketing of all ACC activity and provide effective input.

  • Working with partner and loan venues to coordinate online postings and promotional activity around ACC exhibitions activity and ensure all online exhibition information is kept up to date. 

  • Working with ACC Digital Manager to create content and ensure effective use of all social media channels for the promotion of the ACC and NPP.

  • Working with our National Partners on a strategic marketing campaign for the NPP to ensure a lasting legacy for the ACC and the partner galleries.

  • Maintain a close working relationship with ACC Curators, ACC Learning and Outreach Manager, ACC Development Manager and National Partners Co-ordinator.

  • To support brand objectives through appropriate and cost-effective campaigns.

  • To safeguard the reputation of Southbank Centre, Arts Council Collection and Arts Council England and represent it where appropriate with artists, other organisations and colleagues from other departments.

  • To research industry market intelligence in support of ACC campaigns and keep up to date with new opportunities & developments.

  • To ensure all ACC partners and borrowers abide by ACC branding guidelines and requirements.

  • To proactively monitor and quality assure ACC affiliated materials produced by partners and borrowers to ensure ACC branding guidelines and requirements are adhered to. Ensure that any published or digital material referencing the ACC is of a consistent high quality, correctly branded and credited.

  • Brief and liaise with agencies in the preparation of print, broadcast & online campaigns in liaison with SBC Press Manager.

  • Provide regular updates on audience development using information provided by NPPs and other venues working with the ACC, collating data in a clear format for quarterly reporting.

  • Keep abreast of industry product and marketing trends, including other arts organisations and arts industry promotional activity.

  • Ensure that ACC maximises the appropriate capture of customer and audience data.

  • Any other appropriate duties as assigned by ACC Digital Manager or ACC Director.

Person Specification


  • Solid experience of implementing successful marketing campaigns within the context of the wider arts and cultural sector.

  • Strong digital marketing skills and knowledge including content creation and management of social media accounts (including, Twitter, Facebook and Instagram).

  • Experience of monitoring and controlling project budgets.

  • Experience of project management.

  • Ability to prioritise, managing a sizeable workload and to work flexibly as part of a team.

  • Excellent interpersonal and communication skills and the ability to negotiate and network effectively internally and externally.

  • Commitment to providing customer service of the highest standard.

  • Is able to demonstrate an understanding of and commitment to the role that diversity and inclusion play in the activities of the Southbank Centre as a whole and in the work of this particular job.

The Southbank Centre Way

The Southbank Centre Way is a framework that sets out how we want our people to work together, enjoying what we do. It describes the qualities that drive our ability to inspire, provoke and transform lives and illustrates behaviours that make Southbank Centre a warm and welcoming destination in which to work, perform or visit. The language that forms the Southbank Centre Way comes from the people who work here. We have captured their words to help everyone we work with understand us. We believe it is vital for our staff to display these qualities and behaviours for us to be the world-class organisation we aspire to be and we will be looking for these attributes as part of our selection process for this role.