Marketing Membership Manager (6 month FTC)

Job Title: Marketing Membership Manager (6 month FTC)
Location: London, City of London
Salary: £30000 - £35000 per annum
Reference: 15623981
Job Published: December 04, 2017 00:00

Job Description

Key Responsibilities:

  • Support the marketing team through the development and delivery of integrated campaigns enhancements across all media, including digital, social media and content marketing.
  • Manage and deliver the member segmentation to increase engagement with existing members and drive growth, participation and satisfaction.
  • Review and analyse campaigns and present to senior directors and stakeholders.
  • Market research and benchmarking of target markets, analysis of company products in relation to competitors.
  • Lead the briefing and production of key customer/member marketing content and other creative outputs.
  • Produce and manage marketing campaign plans.
  • Champion marketing through analytics to evaluate performance and prioritise enhancements, content plans and feed into the overarching marketing strategy.
  • Manage and deliver requirements for integrated marketing automation projects.

Key Skills:

  • Well-rounded marketing communications experience in digital - strategic planning, creative delivery, brand stewardship, reporting and analytics.
  • Deep interest in the member experience and understanding of the marketing opportunities to maximise impact.
  • Ability to work across numerous projects and prioritise work streams.
  • Strong project management skills across a variety of deliverables, ability to own a project completely and to work under own initiative.
  • Excellent written and verbal English communication skills to communicate with multifunctional internal teams, senior staff, members and agency suppliers.
  • Excellent planning skills both at project and campaign level.
  • Experience of working with customer/client data and CRM solutions.
  • Advanced Excel skills and email campaign software (Adestra) including automation, content and data segmentation.
  • Ability to create meaningful reporting and analytics interpretation.
  • Solid experience of Content Management Systems (Sitecore experience ideal).
  • Solid understanding of social media strategies including operational integration.