Our client is a fast growing Fin Tech company that provides innovative software solutions and consultancy services to the financial sector.
They are looking for a highly organised Account Based Marketing Manager to design and execute digital marketing campaigns across their global capital market clients. The role reports into the CMO.
- Managing relationships with internal and external digital/marketing agencies
- Engage internal and external resources to develop and executing
- Identify new opportunities that align to the business priorities and determine the effectiveness of account-based marketing
- Develop reports to demonstrate the impact of ABM activities
- Creative input to campaign design
- Write campaign briefs
- Campaign execution, monitoring and measurement
- Business debriefings
Skills & Experience
- Must understand capital markets structure, B2B technology marketing
- Experience in ABM (Account Based Marketing) or similar role
- Highly organised with the ability to multi-task several projects
- Technology-savvy, with keen interest in emerging technologies
- Knowledge of creating and executing detailed marketing plans.
- Strong communication skills with the confidence to liaise with senior stakeholders across the business
- Creative thinking/writing
- Ability to switch between detail and big picture thinking
Marketing Degree (preferred)