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Marketing Manager – Digital Services

Job Title: Marketing Manager – Digital Services
Contract Type: Permanent
Location: London
Industry:
Salary: £55,000 - £60,000
Reference: EL914363
Contact Name: Elinor Lara
Contact Email: elara@vmagroup.com
Job Published: May 28, 2019 15:25

Job Description

A leading professional services organisation is looking for a talented Marketing Manager to raise market awareness, perception and engagement of its Digital Services offering.

The successful candidate will play an integral part in positioning the Digital business, create the stories and tactics to aid business development efforts, and build exciting, impactful marketing programmes to strengthen perception as the organisation at the forefront of all things digital.

In this truly global, organisation-wide role you will help build communities and get employees inspired, build the firm’s reputation in the market and help shape its position across Data, Digital Products, Digital Services and Automation.

Key Responsibilities:

  • Develop and implement a business development and strategic marketing plan together with the Digital business leader, based on the firm’s Digital transformation plan and ambitions
  • Plan and implement client strategies - identifying key clients, developing client plans and driving and monitoring progress
  • Review new propositions and advise on appropriate marketing and business development tactics for these
  • Build the organisation’s external profile - by identifying and targeting key influencers, press and media relations, winning awards, securing high profile speaking slots, creating impactful thought-leadership programmes, and developing alliance marketing programmes with a small number of collaborators
  • Digital/ online marketing campaigns (including paid media/ social)
  • Together with the internal communications team, develop and implement a cohesive engagement programme to equip all employees with the messages and confidence to tell and share the Digital story. This could include Town halls, TED-talk style events and Webinars.
  • Competitor analysis and monitoring.

Skills and Requirements:

  • Degree qualified (marketing specific or business with marketing)
  • Ideally CIM Professional Postgraduate Diploma in Marketing qualified and a Member of the Chartered Institute of Marketing (MCIM) or a Member of the Chartered Institute of Public Relations (CIPR)
  • Proven management experience in marketing in a leading professional services firm and/ or in an organisation with deep domain knowledge in Digital, Digital services/ products or Data
  • Prior exposure/ active involvement in deep innovation and transformation
  • Good commercial awareness coupled with creativity and an eye for innovation
  • Highly motivated, willing to take on new challenges and comfortable in an ever changing, complex/ matrixed organisation
  • Strong communication, advanced writing and organisational skills
  • Ability to make connections, build relationships and work collaboratively
  • Ability to prioritise and manage multiple activities.

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VMAGROUP is a leading international interim and permanent recruitment and executive search specialist for communications, digital and marketing. Specialist practices cover internal and change communications, external communications, investor relations, public affairs, marketing, digital and agency services.

VMAGROUP has an international presence with five offices across Europe. We have a reputation for providing leading consultancy services and advice supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications and marketing industries supporting planning and decision-making.

VMAGROUP is committed to equal opportunities and is a Diversity Pledged Recruiter.