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Marketing Manager B2B

Job Title: Marketing Manager B2B
Contract Type: Permanent
Location: City of London, London
Industry:
IT
Salary: £50000 - £65000 per annum
Reference: 1632420_1580726453
Contact Name: Leila Denison-Pender
Contact Email: leila.denison-pender@emr.co.uk
Job Published: February 03, 2020 10:40

Job Description

An experienced Marketing Manager with B2B experience is needed to join a large successful FinTech company.

Reporting into the Head of Marketing, this role will support their Institutional divsion and focus on marketing to their B2B clients.

Key Responsibilities:

  • Create, deliver and manage the institutional marketing communications strategy
  • Develop and execute regionally-specific campaigns to target key audiences with new or existing propositions
  • Develop a content marketing plan
  • Deliver the calendar of institutional event activities
  • Manage the B2B social media channels
  • Manage the monthly institutional Marketing budget
  • Monitor and analyse campaign performance
  • Conduct regular analysis on competitor activity

Skills/Experience:

  • experience of B2B Digital Marketing programs with proven ability to deliver consistently strong measurable results
  • Expert in creating successful B2B brand awareness, demand and lead generation campaigns across the marketing mix, including events, paid media channels, content, social media and performance marketing.
  • Demonstrated experience working with performance insights (i.e Linkedin, Adwords, Twitter)
  • Strong financial and business acumen
  • Entrepreneurial-minded with an internal drive to continuously hit goals and deadlines
  • FinTech experience a +