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Marketing Manager B2B

Posted 21 days ago by EMR | Specialist Marketing Recruitment
Location City of London, London Job Type Permanent
Salary £50000 - £65000 per annum Sector B2B , Finance , IT

An experienced Marketing Manager with B2B experience is needed to join a large successful FinTech company.

Reporting into the Head of Marketing, this role will support their Institutional divsion and focus on marketing to their B2B clients.

Key Responsibilities:

  • Create, deliver and manage the institutional marketing communications strategy
  • Develop and execute regionally-specific campaigns to target key audiences with new or existing propositions
  • Develop a content marketing plan
  • Deliver the calendar of institutional event activities
  • Manage the B2B social media channels
  • Manage the monthly institutional Marketing budget
  • Monitor and analyse campaign performance
  • Conduct regular analysis on competitor activity

Skills/Experience:

  • experience of B2B Digital Marketing programs with proven ability to deliver consistently strong measurable results
  • Expert in creating successful B2B brand awareness, demand and lead generation campaigns across the marketing mix, including events, paid media channels, content, social media and performance marketing.
  • Demonstrated experience working with performance insights (i.e Linkedin, Adwords, Twitter)
  • Strong financial and business acumen
  • Entrepreneurial-minded with an internal drive to continuously hit goals and deadlines
  • FinTech experience a +

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EMR | Specialist Marketing Recruitment

Live Jobs: 974 - View all Jobs
Sector Specialisms: Education, B2B , Beauty , Entertainment, Fashion , Finance , FMCG, Food & Drink, Pharma & Healthcare, Professional Services, Luxury, Manufacturing & Construction, Media & Publishing, IT, Telecoms, Transportation, Travel & Leisure, Utilities
Office Location: 2nd Floor Thanet House, 231-232 Strand, Temple, London WC2R 1DA
Phone Number: 020 7850 6200