Our client is a leading tech business based in Greater Manchester who are looking to hire a B2B Marketing Manager to help drive business growth.
Ideally having experience within tech/B2B marketing to mid-market and corporate customers, the role will report to the MD and be a key part of the SMT.
- Set the marketing strategy f with responsibility for its planning and execution to achieve ambitious growth plans
- Key role as part of the Senior Management team setting the overall strategy for the division
- Overall coordination, leadership and development of marketing activity, ensuring that all key stakeholders are engaged and it is aligned to business objectives
- Seek input from key stakeholders; senior management team, sales team, partners in devising our marketing strategy and execution
- Work closely with the Sales Management team to understand where we should focus our marketing resources in the development of our marketing strategy and to align marketing & sales campaigns
- Ensure our positioning, messaging and creative is strong, and consistent with the wider brand, across all marketing channels (to include web, digital, social, email, collateral)
- Prepare and manage the marketing budget for the division, working closely with the Head of Brand & Marketing to agree KPIs and maximise ROI
- Monitor marketing performance and pro-actively take corrective action modifying plans as necessary to meet business performance
- Research and analyse market insight, customer data, competitor activity and partner feedback to influence marketing strategy and campaigns to meet business objectives
- Clearly communicate the marketing strategy, campaign performance and activities to the management team, sales team, wider marketing team, division and business as a whole
- Identify opportunities to improve customer experience to drive NPS and C-SAT
- Maintain a thorough knowledge of the competitor landscape, industry trends and opportunities and use this to influence marketing strategy and direction
- Work closely with the portfolio team so you have a clear understanding of product roadmap to align marketing activity and communications
- Collaborate with the wider Brand and Marketing team to align activities and maximise opportunities, including the execution of activities including PR and organic social media.
- Engage with our key suppliers on joint marketing activity, maximising available funding & resources
- Experience in a Senior Marketing Manager role
- Strong leadership and managerial experience
- Self-motivated, innovative and able to inspire
- Proven track record and experience of developing and implementing marketing Strategy and plans
- Excellent strategic thinker, able to balance strategic thinking with being hands-on
- Ability to work under pressure, to tight deadlines, and manage the conflicting demands placed on marketing by the other senior stakeholders in the division
- Comfortable working in a matrix structure influencing centralised product, technology and marketing teams
- Strong project management, multi-tasking, attention to detail and decision-making skills
- Strong creative skills with an ability to communicate technology benefits in business language
- Understands how to transform customer insight into business opportunities with a passion for generating results
- Strong analytical and quantitative skills; ability to use hard data and metrics to back up assumptions, recommendations, and drive actions.
- Possess extensive knowledge of marketing principles and practices with a solid understanding of effective PR and marketing communications
- Experience with marketing automation and CRM tools
- Bachelor degree in Marketing or similar and qualified chartered marketer
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