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Marketing Manager

Job Title: Marketing Manager
Contract Type: Permanent
Location: Bedford
Industry:
Salary: Negotiable
Job Published: June 16, 2017 17:21

Job Description

Purpose of the role:

•           To champion all elements of the marketing mix to help achieve ambitious sales growth in new and existing markets.

•           To plan and execute initiatives that promote ACO Building Drainage’s Product, Knowledge and Service competencies.

•           To maximise brand potential through association with ACO parent brand and sister companies.

Main tasks:

•           Propose and agree an annual marketing plan designed to deliver business growth.

•           Maintain strong understanding of descriptive and technical data relating to the product range and their application.

•           Research and analyse the market, identifying trends and opportunities.

•           Maintain a strong understanding of target audiences and market sectors, developing a clear and relevant positioning and tone of voice for the brand.

•           Engage personally with the relevant communities.

•           Monitor and analyse market/competitors.

•           Generate product and corporate marketing collateral following corporate marketing guidelines.

•           Develop strong campaigns and initiatives that build brand and product awareness.

•           Plan, brief and manage programmes with external agencies including social media, advertising and exhibitions.

•           Generate and nurture marketing/sales leads.

•           Build, analyse and use smart data in delivering marketing campaigns.

•           Monitor ROI for marketing campaigns & initiatives.

•           The ACO Building Drainage team, the wider ACO marketing team, external agencies / contractors as appropriate; media contacts.

•           Ongoing liaison with the product manager, external sales team and design team discussing ideas, plans, execution and delivery.

Skills required:

Essential:

•           Excellent written and spoken English with an attention to detail.

•           Marketing experience in a B2B environment.

•           Commercially astute with ability to analyse data.

•           Strong understanding of  digital and social media.

•           At least 5 year experience in a similar role.

Ideally:

•           Have an understanding of construction products, processes and procedures,                       

            in the UK market. Have a basic understanding of material and manufacturing             technologies.

•           Experience in CRM management (Microsoft Dynamics preferred).

•           Strong presentation skills. 

Education:

•           A relevant degree 2:1 & preferably a Marketing Qualification.

•           IT literacy (Microsoft Office i.e. Word, Excel, Power point).

 

The closing date for this job is Friday 14th July.

To apply for the role, please click on Apply Now below.