Connecting...

Marketing Manager

Job Title: Marketing Manager
Contract Type: Permanent
Location: London
Industry:
IT
Salary: 65000 - 75000
Reference: MR1221
Contact Name: Matt Dodgson
Contact Email: matt@market-recruitment.co.uk
Job Published: September 17, 2019 14:43

Job Description

Want to take a newly created role? After a recent successful funding round, our client is looking to bring on a demand generation focussed marketer for this newly created job. Our client is a market leading B2B software business and now one of the largest privately owned Tech businesses in the UK. After this recent investment, they are now primed for continued growth. 

Selling Points;

  • Newly created role
  • Recent round of investment secured 
  • Potential to recruit a Marketing Executive after 6 months 
  • All decision making in the UK
  • Ability to work from home 1 day per week

 

Challenges;

  • Company has just acquired a company so they will need integrating, with a further acquisitions to be completed soon 
  • High growth plans 

 

Key responsibilities of the Marketing Manager; reporting into the CMO in the UK, you’ll be responsible for owning and executing on their demand generation marketing activities. Day to day you’ll be involved in;

  • Planning; ensure the marketing plan and messages matches the business objectives 
  • GTM; you’ll analyse their markets - classic SWOT - and create segments and plans for those segments 
  • Sales Enablement; build a strong relationship with the sales team and ensure they’re equipped with the sales tools they need to go to market with
  • Demand Generation; create and execute integrated campaigns to drive demand from their target audience (account based marketing, inbound, social, events, webinars) and work with sales to ensure the sales funnel is optimised 
  • Thought Leadership; identify opportunities with 3rd parties to drive thought leadership within the industry. This may include sponsorship of events, speaker slots for colleagues, awards, research papers)
  • Digital; utilise digital as a channel to build awareness and drive inbound leads, as well as using Hubspot as a central platform for your activities 
  • Measurement; measure the ROI and conversion rates for campaigns and leads 

 

Skills & experience the Marketing Manager must have;

  • B2B marketing experience from the Technology sector
  • Track record of marketing software solutions 
  • Focus on demand generation, with an understanding of how to map the customer journey to sales and marketing  tactics / funnels 
  • Hands on first, strategic second 
  • Experience of working with a marketing automation platform 
  • Excellent communication skills
  • Commercially astute 

 

Salary & benefits for the Marketing Manager role;

£65,000 - £75,000 basic + £10,000 bonus & excellent benefits

If this vacancy interests you we’d be delighted to hear from you.