Telford College seeks to maximise resources and provide the best possible experience to all students enrolled. This post requires a dynamic and innovative individual who will deliver the strategic aims and lead the operational management of the Marketing Team. The post holder will be pro-active in undertaking the responsibilities to deliver brand management, positioning the College to achieve challenging targets for recruitment, using creative media, digital marketing, appropriate resource allocation and leading the Team.
The post holder will provide a key role, working with the Director of Services to Students, Marketing and Admissions, and the Senior Leadership Team to develop and deliver a dynamic pro-active, responsive marketing strategy and activities specific to the needs of the College and lead on the implementation through effective delivery of the strategy.
Reporting to the Director of Services to Students, Marketing & Admissions, the post holder will be responsible for planning all activities promoting the College to achieve the College's recruitment targets. This will require an indivdiual with skill and/or experience of a role whereby targets are achieved through recruitment, "keep warm" and conversion activities. Preparing monthly and termly management reports, monitoring and achieveing Team goals and outcomes.
The post holder will be an inspirational leader responsible for the line management of the Marketing Team and create a positive culture for team members to develop and deliver innovative ideas and campaigns. They will be an inspirational leader responsible for the line management of the Marketing Team and create a positive culture for team members to develop and deliver innovative ideas and campaigns. They will be expected to build an aspirational attitude of improvement and excellence, managing relationships within the Team, working with College staff, across the College curriculum areas and with external stakeholders.
The post holder will embody the College ambition to increase its local, regional and national impact and awareness and strengthen its position as a top provider of post-16 education. Focusing on ensuring applications, offers and enrolments meet key performance targets and that the admissions processes are highly effective and technologically-led to enhance the individual's journey from initial contact to progression beyond the College.
The successful applicant will hold a degree in a related specialism, a minimum of 2 years management experience in a similar role/environment, with proven experience of working in a marketing related field with a track record of effective campaigns. They will be a member of the Institute of Marketing or be willing to become a member, have substantial experience of working in digital marketing, web, social media and communications environments for promotions and marketing purposes with the ability to performace to deadlines and budgetary constraints whilst retaining high standards of written and oral communication, enhanced by a portfolio of examples.
To apply for this role, please ensure that you read the job description and ensure that your skills and experience can be proven in line with the description and the person specification, and submit an application form to firstname.lastname@example.org by the closing date, Friday 15th February 2019.