Reporting directly in to Chief Executive Officer, the successful candidate will play a pivotal role in developing & implementing marketing strategy aligned with business objectives. The role will suit someone who has full marketing mix experience gained within tech/SaaS organisation.
Own and execute outbound marketing/lead generation programs, globally, to drive customer acquisition
Deliver inbound digital marketing efforts, data-driven insights and innovative ways to connect with clients and prospects directly or through channel partners
Work with channel partner marketing teams to design, test and execute persona-specific and product-specific lead generation and nurturing campaigns taking full advantage of their relevant existing clients
Identify buyer personas, develop value propositions, research the competitive landscapes
Assist the Head of Business Development & sales team to develop collateral and other branded materials for partners, customers & conferences
Manage third party agencies
Proven experience in marketing from B2B enterprise tech/SaaS environment
Hands-on knowledge of best practices in B2B lead generation
Experience writing blogs and distilling complex technical issues into plain English
Experience using HubSpot, Google Analytics and Ad Words & InDesign
Highly creative in identifying target audiences and using progressive profiling to build up information about prospects to inform personas
If you would like to work for the company that believes Marketing, as an integrated corporate function is fundamental to the delivery of the business strategy, then you should apply with your CV.