Contract: 12 month Fixed Term Contract with definite potential for extension
Salary: £37,265 - £43,550 pa
Location: High Holborn
Hours: Full time
This is an exciting opportunity for an experienced Marketing Manager with expertise in digital and traditional channels to play a pivotal role in supporting the University to realise its student recruitment targets.
Targeting prospective students in both domestic and international markets, you will lead the development of marketing campaigns in print and digital formats, ensuring they are used to maximum effect for acquisition campaigns and associated student recruitment activities.
You will be key to ensuring that campaign plans are framed by the market and that the UAL website and other digital channels are optimised for marketing campaigns. Above all, you will use market research and intelligence in your approaches and champion the principles of Customer Relationship Management (CRM) to provide a first class prospective student journey.
Why choose us?
University of the Arts London is a vibrant world centre for innovation, drawing together six Colleges with international reputations in art, design, fashion, communication and performing arts.
University of the Arts London offers generous leave, an attractive pension and a commitment to your continuing personal development and training in an environment that encourages excellence, creativity and diversity.
Proven experience in developing and implementing operational marketing plans for direct customer acquisition is essential along with knowledge of website Content Management Systems (CMS) and practices for Search Engine Optimisation (SEO).
An in-depth understanding of marketing practices in the fields of digital marketing, market research and CRM are also essential, along with experience of managing a small team and coordinating the creation of marketing collateral and content assets (both in print and digital formats) that support marketing acquisition campaigns.
Experience of working in the higher education sector is desirable.
For further details and to apply please click the “apply” button.
At UAL, everyone's identity matters. We are committed to creating a supportive and inclusive environment for all our diverse students, staff, and the creative and cultural sector partners with whom we engage. We aim to take every opportunity to progress equality and diversity, and celebrate the enrichment this brings to our community.
Candidates are advised to submit applications early to avoid disappointment as we reserve the right to close vacancies prior to the advertised closing date.