Reporting directly into the Group Marketing Manager, the successful will be responsible for managing a small team of marketers dedicated to deliver on the key event objectives. A successful candidate will have strong interpersonal and stakeholder management skills with an ability to work with and influence a range of personalities.
Strategic development of year-round audience marketing campaigns, and managing the campaign execution across multiple channels by the marketing team
Work closely with the Customer Insight Manager to devise insight programmes and manage their implementation either through external research agencies or in-house
Analyse campaigns and website trends, ensuring that all channels are being tracked accurately
Maintaining accurate budgets, reports, analysis and documentation
Developing relationships with key event partners - associations, exhibitors and media
Managing junior members of the team
Proven experience in campaign planning
Strong knowledge of digital marketing channels such as SEM, social and email marketing
Excellent copywriting skills
Previous experience of managing and mentoring junior members of the team
The company is going through an exciting time with a number of new initiatives and marketing tools being introduced to take marketing practice to the new level. If you are looking for a new challenge and would like to work for well established organisation please do not hesitate to apply with your CV.