Marketing Manager

Job Title: Marketing Manager
Contract Type: Permanent
Location: City of London, London
Salary: £35000 - £40000 per annum
Reference: 15619976
Job Published: September 22, 2017 01:00

Job Description

Interested in taking a lead marketing role within one of the UK's best known travel brands? This multi-brand business is seeking an experienced multi-channel marketer to get under the skin of all of their brands and provide strategic marketing support to all relevant stakeholders.

The role:

  • Take a lead on the annual planning cycle with all brands, setting objectives and marketing KPIs for the year.
  • Working with all brands on marketing and campaign activity across ATL, Customer Experience and Digital.
  • Work with the eCRM Manager to drive and develop the group eCRM strategy
  • Develop the agenda, organise speakers and write materials for regular best practice sharing forums and quarterly training and development sessions for marketing teams
  • Organise the annual group marketing conference
  • Use data about our customers combined with market research to create a deeper understanding of audience needs
  • Provide support for digital projects such as apps and new websites
  • Act as the point of contact for all agencies - data, media, web development and others

The person:

  • 3+ years of relevant B2C marketing experience, in either an agency or client side role.
  • Strong understanding and practical experience of delivering digital channels
  • Have a proven track record in building brand awareness and identifying new responsive audiences
  • Experience of working with multiple stakeholders, especially in an influencer role
  • Experience of developing commercial opportunities and partnerships
  • Understanding core CRM principles and customer segmentation
  • Strong project management, budget management and contract management
  • Experience of using Google analytics would be advantageous