Job Description

Key responsibilities of the Marketing Manager:
- Develop an integrated marketing strategy in collaboration with other teams such as digital, creative services, publishing/ content and PR
- Develop and implement a communications plan
- Monitor customer retention performance
- Improve marketing effectiveness and efficiency by monitoring the ROI across all marketing spend (online and offline) and adjusting investment accordingly
- Manage email marketing activity
- Working with the Head of Marketing and wider team to develop major multichannel campaigns for peak trading periods
Key Responsibilities of the Marketing Manager:
- Proven marketing experience at management level, preferably in travel or leisure
- Proven track record working on medium to large multi-channel campaigns and tracking their effectiveness
- Direct marketing experience, particularly in delivering large scale direct mail activity
- Strong background in working with agencies / media partners
- Experience in managing a team, including conducting reviews and development
- Project management experience involving multiple stakeholder areas
- Budget management experience